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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. I discovered.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

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Traveler Expectations for In-Flight Technology

Cision

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags. TripAdvisor.com, May 29, 2015.

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5 Ways Associations Can Save Time on Marketing and Sales Efforts

PR 20/20

This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. Ensure this asset includes a CTA to download the full ebook. and measure the effectiveness of your collective marketing efforts. Next, create a teaser of that content in a different format.

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Public Relations Automation, Part 1: Organize Your Campaigns & Content

ISEBOX

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

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7 Data Visualization Tools That Anyone Can Use

Cision

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy? Datawrapper.

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