Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 210

Communications Measurement Tools Enterprise 210

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. Can they download a larger piece of content? A: I’m pretty sure I said this last year, but I believe it still to be true: Communication pros will take control of content IF they can figure out how to measure effectiveness.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

The Resolution Blog

MARCH 22, 2019

In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Say, for example, your coverage achieved 50 brochure downloads. Find out how many downloads typically lead to a sale. What is Direct Lifetime Value (DLV)?

Measurement 120

Measurement Google Examples Data 120

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Here are three ways you can measure starting right now, and you don’t have to be a “math” person to do it.

Employee 40

Employee Measurement Communications Internal 40

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out! If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch.

Pitching 120

Pitching Report Social Media Measurement 120

Beyond PR

DECEMBER 19, 2017

Click here, or, on the image at the end of the post to download your free content calendar template. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.” Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 149

Media Relations Media Print Software 149

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 137

Survey Measurement System Education 137

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Measure your results. Measurement can often be the toughest part of any content marketing campaign. How many people downloaded the podcast? How many people heard the CTA during and asked for a demo?

Film 120

Film Content Marketing Analytics Measurement 120

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Beyond PR

JULY 27, 2016

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 78

Communications Measurement Tools Enterprise 78

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. DA is essentially an educated guess for how well a site will rank in search.

SEO 132

SEO Content Marketing Marketing Software 132

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? Crisis Ready.

Crisis 133

Crisis Brand Branding Crisis Management 133

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 110

Writing Case Study Study Brand 110

The Resolution Blog

APRIL 23, 2018

She knows all too well how coverage trackers can go wrong. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120

Beyond PR

MARCH 11, 2016

From identifying a newsworthy story and determining the time of day that secures the most views to crafting a tweetable headline and choosing attention-grabbing multimedia, a lot goes into writing and distributing successful press releases. The key is in understanding how to interpret your data. Release Views. Audience Demographics.

Report 74

Report Video Measurement Travel 74

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

MAY 13, 2017

1) How to choose influencers. Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear.

Strategy 76

Strategy Marketing Measurement B2B 76

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. I learned how to jump right in, think fast on my feet, problem solve even if I wouldn’t consider myself a subject matter expert, and overall, how to work with a variety of people.

Agency 88

Agency Energy Crisis Management Industry 88

Solo PR Pro

DECEMBER 8, 2015

Solo PR PRO Premium offers a 57-page ebook on proposals *, as well as a downloadable timeline template * and value statement cheat sheet *. The program elements you outline in the proposal are the starting point for discussions/negotiations that will determine what is in your contract, how you’ll structure your invoices, measurement and more.

How To 40

How To eBook Measurement Resources 40

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Until next time! Critical Mention. Jacob Dilllon. SCHEDULE A DEMO.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. In the meantime, thanks to Adrian, here’s a handy guide to: How to be a PR Without Losing Your Soul. #1: Writing in 2010, Adrian nails it. Similarities to PR. We have to keep pace.

How To 65

How To Meeting Creativity Agency 65

Solo PR Pro

DECEMBER 12, 2017

Write one piece of Cornerstone Content. free to PRO Premium members – login to download ). If you just can’t bear to delete, download onto an external hard drive and tuck it away. If you have a website, update the “about us” section. If potential clients only read one piece of content, what would it say?

Energy 64

Energy Measurement Social Media Leadership 64

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40