Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 178

Newspapers Industry Print Journalism 178

Axia PR

OCTOBER 30, 2017

However, in the public relations and journalism worlds, it’s a day to celebrate. See also: What’s the difference between publicity and public relations? On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release.

Journalism 69

Journalism Publicity Media Relations Media 69

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

MARCH 21, 2022

Over the course of about four years, I spent Sunday afternoons with him, documenting his stories and anecdotes. How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism.

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Check our earlier post for best PR tips on media interviews. For six ways to amplify media outcomes , see this earlier post. What happens after the reporter says yes? Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

AUGUST 23, 2021

How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. You might also be interested in: Meet the Media: Alexa St. What isn’t being said?

Meeting 98

Meeting Report Transportation Media 98

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information. As a result, I’m very transparent in my work.

Study 61

Study Survey B2B Advertising 61

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

Company 60

Company Media Storytelling Interviews 60

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 157

Publicity Social Media Report Fashion 157

Beyond PR

APRIL 26, 2017

An exception would be a live event, where you want to document exactly what happened in real-time. The Cision 2017 State of the Media Report includes many more key takeaways for brands looking to improve their press release strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

FEBRUARY 22, 2021

I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). How long have you been in journalism and how did you get started? I am forever grateful to the amazing editorial team that managed the day-to-day while I was out.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

JUNE 16, 2020

It’s not promoting a product, service or company – it has drama, emotion, tension – it’s relatable.” Long-form journalism.” Making complex issues relatable.” Making things relatable to the audience.” It’s tactical when documenting anecdotes and vignettes, such as case studies.

Storytelling 129

Storytelling Communications Survey Case Study 129

Bad Pitch Blog

JANUARY 25, 2010

Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. Legal document?

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. That’s actually a pretty powerful tool in these discussions.

Ethics 78

Ethics Corporate Leadership Groups 78

Waxing UnLyrical

JANUARY 30, 2013

Just as you can share Google documents, etc., Say you’re a media relations pro but can’t afford one of the larger PR suites. Use the journalism template to keep track of your stories, which stage they’re in, etc. List-checkers, rejoice! Share pipelines with others. This is very useful.

Small Business 108

Small Business System Google Examples 108

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. We fight it.

Construction 40

Construction Internal International SEO 40

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. New Media New Tools New Audiences. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers. “How?

Communications 81

Communications How To Blogging Content Marketing 81