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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. They found all these newspapers, cards, and historic documents in the wall of the home. Here are your tips from the pros!

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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document. PR guide to stellar briefing books. Make it easy on the eyes. Not recommended.).

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Only time will tell.

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What You Need to Know About Media Relations Today

PRSay

A well-documented weekly or monthly report on an agency’s efforts will show the momentum, reach and efforts of the media campaign, including metrics. A June report from the Reuters Institute for the Study of Journalism found that at 29 percent, the United States ranks last in media trust among news consumers surveyed in 46 countries.

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NotebookLM — an “SLM” of Note

Flatiron Communications

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

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