The Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. To do this you need to increase the quantity and quality of the content you’re putting out on social media. If you need help with a crisis PR and social media plan, give me a call.

Social Media 162

Social Media Media Financial Crisis 162

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 140

Social Media Strategy Pinterest Media 140

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results.

Digital PR 88

Digital PR Company SEO Tools 88

The Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. million) and is being shared liberally on social media. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 100

Social Media Media Ethics Analysis 100

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Effectiveness & Challenges.

Digital PR 113

Digital PR Marketing Survey Training 113

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. For some in the social media space, these are influencers. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Enter Sendible: the social media management dashboard. I like things to be easy and effective.

Digital PR 100

Digital PR Tools Social Media Strategy 100

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. Effectiveness & Challenges.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

NOVEMBER 1, 2022

Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. How do you build this trust? Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

DECEMBER 9, 2022

The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Rand Fishkin, CEO of SparkToro, says it best: If you need assistance analyzing your audience give us a call 888 243 3470.

Analytics 246

Analytics YouTube Analysis Data 246

The Proactive Report

MAY 5, 2015

Social media is no different. I’ve had company execs and PR folk tell me that they can’t do Twitter because there is just too much content coming in too fast. Social media is a giant networking cocktail party online. If you need help with your social media strategy give me a call. 626 793 4911.

Social Media 100

Social Media Strategy Media Groups 100

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Facebook and Twitter are reportedly creating a copycat version of the social audio start up, Clubhouse.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

NOVEMBER 18, 2016

Every blogger or brand has content that could and should be re-purposed for use on social media. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network.

Social Media 100

Social Media Media Facebook Blogging 100

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. The social media platform has changed people’s lives and increased business all around the world.

Video 162

Video Film Social Media Facebook 162

Inbound PR

MARCH 13, 2018

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades.

Education 62

Education Social Media Media Digital PR 62

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Is your brand easily accessible on all social media platforms, sharing new content at least once a week? . As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. A social media management dashboard.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162