Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

Agility PR Solutions

JUNE 27, 2021

The post Are social media sites “cigarettes” of mental health? New report says yes appeared first on Agility PR Solutions.

Social Media 114

Social Media Report Media Survey 114

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 83

Report How To Ethics Nonprofit 83

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 162

Social Media Publicity Media Journalism 162

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

Social Media 170

Social Media Trends Strategy Media 170

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. In this whitepaper, you’ll learn: Benchmarks for average social media and press engagement of news releases. Complete the form to download the report.

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Report Analysis Social Media Data 243

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

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Survey Social Media Brand Branding 124

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109

Report Government Financial Trends 109

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below. Want Publicity?

Social Media 130

Social Media Real Estate Media Pitching 130

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. .

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Report Interviews Pitching Course 310

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

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Report Publicity Marketing Pitching 105

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. Makes sense, right?

Social Media 103

Social Media Report Pinterest YouTube 103

Business Wire

DECEMBER 2, 2019

While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences. The news distribution cycle isn’t what it once was.

Social Media 212

Social Media Media Report Communications 212

Institute for Public Relations

DECEMBER 12, 2023

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations.

Social Media 64

Social Media Media Analysis Survey 64

The Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. To do this you need to increase the quantity and quality of the content you’re putting out on social media. If you need help with a crisis PR and social media plan, give me a call.

Social Media 162

Social Media Media Financial Crisis 162

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. An architect journalist feels as if they cannot do their job without social media, and typically produces a lot of digital content.

Social Media 247

Social Media How To Media Journalism 247

Brand24

AUGUST 28, 2018

A social media report will help you scale your social media strategy, drive engagement and convert new users into loyal customers. Here's our template!

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Social Media Report How To Media 75

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 251

Journalism Social Media Media Study 251

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 137

Reputation Corporate Report Employee 137

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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Analysis Report Measurement Data 195

NewsWhip

APRIL 17, 2023

If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. Few avenues are better for that than social media.

Reddit 147

Reddit Report Chemicals Sports 147

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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B2B Social Media Media Education 170

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

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Social Media Strategy Pinterest Media 279

Brand24

JULY 6, 2020

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. I’ve been doing social media audits for midsized and large companies for years. Recent reports I’ve seen, put most social media teams in the 1-3 person range. And, to me, also one of the most frustrating.

Social Media 211

Social Media Media Survey LinkedIn 211

Agility PR Solutions

JULY 11, 2021

Social media stats run rampant through marketing reports these days. The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions. But one important metric has been elusive—what do people really think of you?

Social Media 156

Social Media Facebook Brand Branding 156

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 140

Social Media Strategy Pinterest Media 140

Agility PR Solutions

NOVEMBER 7, 2022

A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. The post Half of consumers are open to making holiday purchases from social media appeared first on Agility PR Solutions.

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Social Media Consumer Media Advertising 86