The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Tailor your tone and presentation to the type of prospect that you’re reaching out to. Then, prompt them to write your email matching the target style and tone. Don’t think it’s possible?

Pitching 62

Pitching Mobile Examples Study 62

Doctor Spin

DECEMBER 4, 2023

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Unrelated reports […] are juxtaposed; time and space are destroyed and the here and now are presented as a single Gestalt. […] Such a format lends itself to simultaneity, not chronology or lineality. Writing Technologies eJournal.

Social Media 52

Social Media Media eBook Technology 52

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? Authority: Write what you know.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. billion PR software market. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. Why PR Must Focus on Extremely High-Quality Content So, we can expect an artificial content explosion in the PR industry. The rise of AI-generated content presents both a challenge and an opportunity for organisations in the PR industry.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. After collecting the data, you’ll need to ensure that your presentation matches your outreach market.

Survey 90

Survey How To Reddit Pitching 90

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. They’re the kind of influencers that I dream of becoming.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It was actually two years in the making – given that I fired my first publisher and agent, scrapping Digital Haystack and starting over with a fresh idea. If you like the writing style in my blog, I promise you’ll like the style of the book. They’re the kind of influencers that I dream of becoming.

Case Study 100

Case Study Infographics Journalism Writing 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MARCH 1, 2022

Another interesting number in the earning presentation is the total addressable market (TAM). It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). Here’s a roundup of other news and links from the world of PR technology.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

FEBRUARY 29, 2020

The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>> >>> Looking for a B2B tech PR with expertise and execution? These backlinks are important to digital PR and marketing for two primary reasons.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content. A great way for PR companies to make their clients stand out with content is to present them as a “thought leader” for a specific niche. Show Expertise.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with).

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Norton's Notes

MARCH 6, 2017

It’s a topic that is ever-present in the industry and is now more important than ever. As Arun Sudhaman writes the for Holmes Report, agencies and organisations are able to evolve their model and structure in order to play a more central brand-building role in today’s criss-crossing media environment.

Publicity 43

Publicity Construction Advertising Advertising 43

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. Writing is today’s currency for good ideas.

Writing 84

Writing Google Meeting Airlines 84

Prohibition

APRIL 17, 2017

Demonstrate/develop excellent writing skills. We’re looking for someone with a definite interest in all things social media and PR. Fantastic presentation skills, both written and verbal. . • Be a ‘news junkie’ – regularly monitor key publications across all clients. Seek opportunities to build relationships with key media.

Agency 48

Agency Crisis Management Fashion Social Media 48

PR Conversations

JUNE 3, 2016

Unlike the stereotype of the PR practitioner — as the champers-quaffing, designer-body-con-dress-wearing, VIP – I’m more of a whisky down the pub, earnest, and not very trendy type. It’s easier to experiment and occasionally c**k-up (then learn) when not presenting an image of professional perfection. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81