Axia PR

JANUARY 21, 2024

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value. Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media.

Viral 62

Viral Marketing Social Media Company 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I I just couldn’t keep that up,” she says. “It

Media 120

Media Viral Newspapers Digital PR 120

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Users can track and share media mentions on the go. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. If you’d like to know more, we’re also running a webinar on how to integrate TikTok into your PR strategy or feel free to contact us today !

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Social media listening can provide invaluable insights when it comes to telling the story of your brand. PR has gone digital because the world has done so, and it is easier than ever to uncover stories that will get traction. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Why is a solid opening essential to having media outlets pick up your press release?

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

SEPTEMBER 30, 2021

Over the past 18 months, the media has been consistently busy, over crowded and competitive and it shows no sign of slowing down. Think of this as a kind of ‘natural selection’ for ideas so that you’re left with the ones that are going to have a positive impact on search visibility and ultimately get cut through within the media. #1

Digital PR 71

Digital PR How To Reddit Engineering 71

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Presspage

OCTOBER 24, 2023

However, the rise of the digital era is upending these traditional perceptions. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. We’ve got a couple of different tools for social media. What should digital PRs know about internal linking? User journeys and conversions across your website.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 28, 2019

At Fractl, we found that on average, our dataset-based projects produce about 14 more media stories than our survey-based campaigns. Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . With more than 1.9

Survey 98

Survey Data Comparison Analysis 98

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. And each time, I came away more prepared and excited for the next piece of content.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Photoshop and crop holding images for the website and social media. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You do not have to become a viral sensation to be successful! You have not researched the media. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You do not have to become a viral sensation to be successful! You have not researched the media. Build a social media following.

Enterprise 60

Enterprise Advertising Advertising Pitching 60