The Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Special guest presenter: Sally Falkow (APR). Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Special guest presenter: Sally Falkow (APR). Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.

Facebook 100

Facebook Video Privacy Digital PR 100

Landis PR

JANUARY 16, 2024

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together. It’s more of a journey. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

5W PR

MAY 10, 2021

Proof of PR campaigns. ? Proof of PR Campaigns. It’s not easy to measure the results of a public relations campaign that you conducted orally through a news channel. The good news is that today, you can record and document PR campaigns conducted by spoken word. Analysis. ? Behavioral Insight. ? Adjust messaging. ?

Data 88

Data Publicity Analysis Measurement 88

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

MAY 7, 2018

Data Presentation. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Web Architecture and Development Framework. User Interface Design.

Study 100

Study Analytics Software Data 100

Public Relations Sydney

SEPTEMBER 21, 2014

Legitimacy of messages : Messages delivered through PR channels such as articles, conference speakers or reputable bloggers are subconsciously regarded by consumers as more legitimate than those presented through marketing tactics. Whereas PR is classified as free exposure for increasing credibility around a company’s image.

Marketing 99

Marketing Advertising Advertising Comparison 99

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

Coordinating across different departments and synchronizing promotional campaigns will ensure that companies have a higher impact on their target audiences and present their campaigns at the right times in a cost-effective manner while increasing their return on investment (ROI). Digital PR.

Trends 88

Trends Data SEO Consumer 88

5W PR

NOVEMBER 19, 2021

To determine if your content is right on target, take the following easy five question quiz developed by Torossian: Have you identified and narrowed down exactly what information you are trying to present? Measuring ROI of Content Marketing. Measuring and Managing Data Points. Have you conveyed clearly what you needed to?

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

MAY 2, 2024

Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR.

Internal 118

Internal International Insurance Insurance 118

Prohibition

NOVEMBER 7, 2023

You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

NOVEMBER 9, 2021

billion PR software market. We have about $12 million of Agility annual recurring subscription revenue presently and a 94% net retention that we believe is likely to improve.”. I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review. I encourage you to check it out.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 1, 2022

Another interesting number in the earning presentation is the total addressable market (TAM). It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). Notified by Intrado added “coverage books” to its PR platform.

Software 119

Software Case Study Advertising Advertising 119

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success. When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. I don’t strain and strive much now.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. PR practitioners are well aware of the need to improve to keep up, yet struggle with it.

How To 60

How To Software System Employee 60

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 29, 2017

Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Offer Users Quality Content. you can benefit a lot. Help Others and They Will Help You.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Offer Users Quality Content. you can benefit a lot. Help Others and They Will Help You.

How To 40

How To Engineering Content Marketing Advertising 40