Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. Effective communication and collaboration are key to a successful PR campaign.

Agency 62

Agency Case Study How To Crisis 62

5W PR

MARCH 19, 2020

A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact. Surveys and Focus Groups.

Publicity 97

Publicity Survey Measurement Groups 97

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before. This is another indicator of pitch quality.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. Sometimes, they seem to know more about the bigger marketing picture than you.

Social Media 75

Social Media SEO Media Local 75

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Hotels 40

Hotels Conference Analytics Sports 40

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

PR News

OCTOBER 21, 2016

Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. That statement rung true to… Continued.

Communications 48

Communications Community Blogging Brand 48

Doctor Spin

MAY 21, 2023

The Benefits of a Public Relations Agency III. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Red Flags When Hiring PR Agencies VI. Tips for Choosing the Right PR Agency VII. Why Marketing Agencies Fail at PR I. Retainer PR agency. PR is different.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This move toward sponsored content also fits with Cision’s clear effort to cozy up to the marketing side of the house over the last few years. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

JANUARY 3, 2017

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.

How To 78

How To Blogging Digital PR Internal 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. They are adding owned media, paid media, and shared media to their traditional earned media offering.

How To 60

How To Software System Employee 60