The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Use a friendly, informal tone of voice.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media.

Digital PR 113

Digital PR Marketing Survey Training 113

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Social Media Engagement.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing. It’s been done for years.

Analytics 246

Analytics YouTube Analysis Data 246

The Proactive Report

NOVEMBER 1, 2022

Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Prepare your PR team by improving their digital communication skills.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. The connection between domain authority and PR is one of those. But you can still use the DA to guide your content strategy.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Look for requests for information and questions you can answer.

Digital PR 100

Digital PR Corporate Groups Training 100

5W PR

JUNE 18, 2020

However, sometimes, the basic cookie-cutter strategy doesn’t fully work, and shop owners have to look for other, more effective tactics to employ in order to boost sales and traffic to their stores. For any business to have an effective e-commerce strategy means that they are using both online and offline marketing tactics.

Strategy 97

Strategy Social Media Facebook Instagram 97

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Burrelles Fresh Ideas

JANUARY 2, 2024

Artificial Intelligence: The New Frontier in SEO Artificial intelligence (AI) is poised to redefine SEO strategies. This strategy significantly boosted the site’s visibility in voice search results. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 84

SEO Mobile Engineering Ethics 84

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Information surrounding the fee is still yet to be confirmed. Instagram launches four person live-streaming.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

JUNE 17, 2020

The use of online and social media substantially increased in most countries. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

And there are specific situations when it’s particularly important for PR and marketing functions to team up. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

AUGUST 12, 2020

For example: “Guest post idea: A GTM Search Marketing Strategy for Turbulent Times – Featured in Marketo, Hubspot, MediaPost.”. Is your brand easily accessible on all social media platforms, sharing new content at least once a week? . The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Isn’t it enough to discuss goals and have an unwritten strategy? Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JUNE 4, 2018

But until now you’ve never had access to data about the actual people using your website or following you on social media. You can contrast and compare your social media analytics with your site data and build a very accurate persona of your ideal customer, reader or prospect. Get the Digital PR Tips newsletter each week.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. Set up a media and social media monitoring system so that you can catch any crisis as it starts.

Reputation 140

Reputation Crisis Social Media Google 140

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

The Proactive Report

APRIL 17, 2017

The customer journey is not what it used to be and people interested in your product or service have many avenues of information available to them now. They research online, read product information and customer reviews. They use digital devices to find information and to make their lives easier. How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

MAY 1, 2017

To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE. Get the Digital PR Tips Newsletter.

Measurement 133

Measurement Analytics Survey Google 133

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

JUNE 18, 2021

PR fills up the top of your sales funnel. People today have access to a wealth of information. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Deirdre Breakenridge

NOVEMBER 13, 2017

Everyone knows that PR and Marketing have always been considered cousins of one another. While marketing is the force that drives someone to buy or engage in a product or service, PR is the force that gets the message across in an informative yet persuasive manner. However, next year they will get even closer to each other.

Trends 0

Trends Storytelling Creativity Reputation 0