The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

OCTOBER 19, 2023

Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. 17 for the Strategies & Tactics Live broadcast on LinkedIn from PRSA’s ICON 2023 in Nashville, Tenn. And that’s exactly what she has done.

Social Media 94

Social Media Strategy Media Enterprise 94

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 85

Social Media Strategy How To Media 85

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social Media 162

Social Media Small Business Media Strategy 162

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Register to vote, update your voter information and request your Vote-by-Mail ballot at [link] !”. 8 and polls will be open from 7 a.m.–7

Communications 172

Communications Video Social Media Facebook 172

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

Advertising 116

Advertising Advertising Social Media SMB 116

The Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. And as this demand for news and information grows, a new class of trusted influencers is emerging. 626 676 6419.

Social Media 162

Social Media Media Financial Crisis 162

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies. Therefore, the content should address their specific concerns and needs. fore distribution.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

Crisis Communications 186

Crisis Communications Social Media Crisis Communications 186

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 98

Social Media How To Media Employee 98

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

OCTOBER 4, 2023

Mental health PR strategies can break down barriers, raise awareness, and encourage open conversations. PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments. These campaigns can be shared through social media, press releases, webinars, and workshops.

Strategy 88

Strategy Employee Education Resources 88

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains.

Strategy 78

Strategy Marketing Ethics Mobile 78

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

Strategy 99

Strategy Brand Branding SEO 99

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. The post Lessons for brands from the frontlines of social media manipulation appeared first on Newswhip.

Social Media 78

Social Media Brand Branding Media 78

Onclusive

JUNE 17, 2020

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. Given the increased emphasis on controlling the narrative, it’s no surprise that companies are turning toward owned media options more than ever before.

Strategy 273

Strategy Media Television Content Marketing 273

The Hoffman Agency

APRIL 1, 2020

Nowhere is that more apparent than social media, where a spectrum of PR strategies can be seen in action. Other general social media guidance includes: Remove all satirical, joking or misleading content (such as April Fool’s Day). Remember to stay informed, be nimble and wash your hands!

B2B 69

B2B Social Media Crisis Strategy 69

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

Advertising 71

Advertising Advertising Social Media Media 71

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

Video 62

Video Social Media Instagram Media 62

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal.

Strategy 176

Strategy Meeting LinkedIn Communications 176

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78