The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Content and digital PR Digital PR relies heavily on quality content creation.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Having too much content will weaken your fundamental points and sidetrack your reading public.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Again, speak to your PR agency – we live and breathe by it.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners. Who Reads News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. You can see an example of my recent work on a similar post in [Publication]. The post covers [topic] and with [specific example] and has an infographic for sharing. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. And when it comes to providing the maximum value to your target audience, few things beat public relations. Let’s see how public relations can attract organic traffic to your website. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

OCTOBER 19, 2015

PR professionals are no longer solely responsible for communication. Now, they’re also in charge of social media and content marketing. Successful PR professionals are embracing these activities and combining them to make their jobs easier. The key to successful PR is no longer creating the best content.

Infographics 120

Infographics SEO Engineering Strategy 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

FEBRUARY 29, 2020

He used a content research tool called BuzzSumo, which again underscores the fact these findings aren’t based on a survey, but the online performance of blog posts after publication. These backlinks are important to digital PR and marketing for two primary reasons. A difference between search and social.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

Presspage

NOVEMBER 10, 2017

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. In the past, PR departments of many organizations viewed traditional media outlets as the only way to talk to their audience. The Peggy G.

Internal 0

Internal International Industry Infographics 0

5W PR

JUNE 25, 2018

While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

JULY 23, 2018

We know how that works; it’s one of the core functions of PR. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links. You created the content and you placed that link there. Any link that you created is owned.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The measure of trust between the well-informed public and the general population is getting further apart. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC.

System 100

System Training Engineering Employee 100

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. This social media strategy template might be helpful when planning your content. We have to publish excellent content that is of the same standards you’d find in a media publication.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 40

How To Engineering Content Marketing Advertising 40