Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Siege Media based these signals on years of first-hand experience from their link building teams. Pricing: Free 5. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

APRIL 27, 2018

And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. Google has long said it’s an answer engine, rather than a search engine. What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Mobile 60

Mobile Web Digital PR Journalism 60

The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Learn to use Google Analytics and the analytics available on social media platforms. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. Maximize your PR results with our media outreach planning, media monitoring, and media reporting services!

SEO 85

SEO Mobile Engineering Ethics 85

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Trends and popularity. You’re just providing the data. . Open data sets/ Public service data.

Data 116

Data Google Trends Survey 116

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. To attract an audience and earn good rankings in Google you must stand out in the midst of all that noise. So how do you know if your efforts are working?

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

SEPTEMBER 4, 2015

Google News – Nipping at their heels with 150,000,000 visitor a month. The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. SEO is a vital PR skill today.

SEO 100

SEO Google Digital PR Writing 100

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Solo PR Pro

APRIL 6, 2021

A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Two “tools” I use constantly in these efforts are LinkedIn and various “as it happens” Google News Alerts.

Tools 89

Tools Google LinkedIn Leadership 89

The Resolution Blog

JULY 20, 2015

Should we really be asking this if we have 15+ years experience in PR? Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

The Proactive Report

MAY 3, 2015

Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic. Set up searches in Google, Twitter, LinkedIn and blogs using keywords and phrases your tribe would be interested in. Venture Beat Social Media Management Report.

Tools 100

Tools LinkedIn Google Twitter 100

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?

Energy 64

Energy Study System Writing 64

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Google doesn’t make major changes to their algorithms based on a whim. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. In what tier media was the coverage? Every agency measures this stuff; it’s the bread and butter of digital PR.

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” There is no better blogger writing about website strategy. Digital PR.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! See you soon!

Report 40

Report Banking Measurement Digital PR 40

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. Personalisation.

Writing 71

Writing Pitching Study Data 71

ZudePR

JUNE 10, 2015

Go to Google Search. You have a featured blog post image which looks good when shared across all social media networks. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 68

eBook Engineering Tools Case Study 68