The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” What are people saying about your brand when discussing CRM systems on social media? Where are they on social? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit. BuzzSumo is missing data StumbleUpon.

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Mobile Web. Is your content published on other major media sites?

Mobile 201

Mobile Strategy Web Consumer 201

Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Predictably, the design trends of 2023 (according to Social Media Today ) will follow suit.

Trends 147

Trends Instagram Creativity Small Business 147

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0 and the social media bandwagon has rolled out of many towns because most of us are now used to using social media.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. The data is available. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Note: I blurred this out so the journalist doesn’t get spammed.)

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

DECEMBER 4, 2018

Without data, you’re making decisions in a vacuum. Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. More research is needed here.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

MAY 7, 2018

In fact, the data shows that job seekers’ resumes only match 59 percent of hard skills and 62 percent of soft skills in job ad s , which is evidence of the chasm between what employers and applicants see as valuable.” Analytics and the ability to extract insights from data are also high on the list of needed skills.

Study 100

Study Analytics Software Data 100

Buzzstream

MARCH 21, 2024

Don’t get me wrong—media lists like those provided by Cision , Muck Rack , or Roxhill are not bad. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Curating your media list solves this. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

The Proactive Report

MAY 12, 2017

This is why digging in and doing some data mining of your customers, as well as listening to the conversations about your brand, product and competitors, is so vital. The 2017 digital customer journey is way different from even two years ago. You have to make it visible on the web and in search engines. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses. Need help? .

Tools 113

Tools Analytics Google Web 113

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 2, 2024

SEOs who have You know, I’ve been in the affiliate space, for example, but Glenn put some really great data behind it. We’ve got a couple of different tools for social media. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy.

Internal 118

Internal International Insurance Insurance 118

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web. social skills.

Communications 100

Communications Training Web Analytics 100

Buzzstream

APRIL 25, 2024

When prompted to Choose a Prospect Source, choose “Search the Web.” In these options, you’ll be able to filter by metrics like Domain Authority from Moz, or, if you have your Ahrefs account synced with BuzzStream , you can pull in all of Ahref’s data like Domain Rating, Traffic Value, etc. Then, name the project.

Brand 62

Brand Branding How To SEO 62

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. That thinking discounts a deluge of data that says otherwise. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. Importantly, the findings are based on data and not a survey.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016. Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. com/responsive-web-design-best-practices/. And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. com/responsive-web-design-best-practices/. And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

The Hoffman Agency

SEPTEMBER 7, 2020

Lookalike audiences use pre-existing information (like an email list or Facebook Pixel data) and Facebook’s algorithms to find users similar to those who have already interacted with your company. but understandably lack web page engagement data. To this end we would let the results do the talking; more on results later though.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

JUNE 10, 2015

No catch and the data’s exportable. You have a featured blog post image which looks good when shared across all social media networks. Email, web forms, word processing docs. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 68

eBook Engineering Tools Case Study 68

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016. Author Bio.

How To 40

How To Engineering Content Marketing Advertising 40

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. They practised and have trainers.

How To 60

How To Software System Employee 60