Sword and the Script

MARCH 2, 2021

The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. BuzzSumo introduces journalist profiles.

Company 150

Company Tools Technology Software 150

Rock the Status Quo

MARCH 30, 2015

Might be attractive – especially given how many of us rely on our smartphone already, and have a growing reliance on the Internet of Things (devices connected to the Internet, like your house thermometer and security system)… It could be compelling, if done the right way, right? ” Okay. ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

JANUARY 7, 2020

By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

Cision

OCTOBER 15, 2015

Social media can help make one disappointed customer’s complaint go viral in hours and your brand needs to be paying attention because everyone else already is. They are the early warning detection system for your business. Today, complainers – haters are the canaries in the coal mine.

Social Media 120

Social Media Media Employee Reputation 120

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; (we continually strive to improve our website offerings based on the information and feedback we receive from you). ; To process transactions. To send periodic emails.

Privacy 40

Privacy Policies Customer Service System 40

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78

Brand Branding Customer Service Twitter 78

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. For example: A lawsuit alleging dangerous product defects. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. This way, you can best target, communicate and serve up the most relevant content to each vertical. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

Waxing UnLyrical

JUNE 7, 2011

Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. about Traackr.

System 90

System Twitter Facebook Examples 90

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We’re used to our organizations operating like a system (mechanical), but now, we have to start thinking of ourselves in a more organic way, not controlled from the top anymore. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Plus, click into individual contacts to view all recent engagements (latest web page viewed, emails and calls, etc) and make a more informed sales pitch. The Website Builder tool puts you back in the driver seat.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

OCTOBER 27, 2020

That’s a message I heard over and over again on a call earlier this month with CEO Gregory Galant and Vanessa Hannay who leads customer success for the company. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Click any image for higher resolution.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. The system has a unique way of handling syndicated content. This saves users in terms of both system clutter and data costs.

Tools 158

Tools Media Software Analysis 158

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something.

Reputation 62

Reputation Company Engineering Banking 62

PR Fuel

NOVEMBER 13, 2018

The vast majority of the world uses the web. Think about that – right now there’s a person on every single continent, in every single country, in every single city, using the web. Your customers do as well. They like to stay in their “corners” of the web – why do you think Facebook became so popular, after all?

Customer Service 40

Customer Service Web Energy Company 40

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Percolate blog ( @percolate ): Big topics, smart answers.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 16, 2024

c) The third approach is allowing the system to suggest reporters to pitch based on the contents of your pitch. You can review the results and give the system feedback – whether it’s a good result or not – and the system will learn to improve the results based on your feedback. The customer service is above and beyond as well.”

Software 138

Software Pitching System Analytics 138

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Search the web for similar topics to your link to find link insertion targets. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

This doesn’t require radical change to the workflow, systems or processes within an agency or communication team. Instead technology is used to enable practitioners to work smarter and offer new services. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 91

Social Media Marketing Media Creativity 91