Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 150

Company Tools Technology Software 150

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 149

Media Relations Media Print Software 149

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100

Crisis Exercises Customer Service Training 100

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg.

Airlines 180

Airlines Reputation Journalism Crisis 180

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. What about your email system? Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 7, 2020

By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. The next few images will show you some of the different charts you can use to analyze the coverage: Below is what a Quick Report the system made for me on CrowdStrike looked like: You can also do a number of comparisons views.

Tools 83

Tools Comparison Media System 83

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; (we continually strive to improve our website offerings based on the information and feedback we receive from you). ; To process transactions. To send periodic emails.

Privacy 40

Privacy Policies Customer Service System 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. Practice all your crisis response plans and create a contact system for everyone involved. Evaluate your technology needs.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

DECEMBER 30, 2019

Only one-in-five people believe that the system is working for them, with high levels of injustice, desire for change and lack of confidence. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. There’s seemingly a tool for every aspect of our work.

Government 103

Government Education Print Ethics 103

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 19, 2017

From top-of-the-funnel marketing to sales and service, it’s not easy to design a truly cohesive, inbound customer journey. Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 86

Pitching Media System Tools 86

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. Adopting an agile mindset is one thing; there is still a serious shortage of systems, processes and talent to enable agile operations. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service.

Brand 36

Brand Branding System Technology 36

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The system has a unique way of handling syndicated content. This saves users in terms of both system clutter and data costs. So, how can it possibly compete?

Tools 158

Tools Media Software Analysis 158

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. AI systems can recognize images, process language, and analyze huge datasets. AI systems will do these jobs cheaper and faster than people can. The most likely scenario.

Marketing 41

Marketing System Technology Google 41

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” But, do systems that push consumers to the brink of breakdown solve problems or create them?

Company 51

Company Customer Service Analytics Ethics 51

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Prohibition

DECEMBER 17, 2021

Information technology team. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Establish crisis monitoring and alert systems. Use lessons learned from the crisis management effort to improve the organisation’s crisis management system.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? We needed buy in from engineering, product management and customer service.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” And, their name lives up to the promise with articles focused on tech and the impact on businesses.

Resources 53

Resources Marketing SEO Engineering 53

Cision

APRIL 18, 2016

” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is. What could be more customer service-y than an unsolicited autoresponse?

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. c) The third approach is allowing the system to suggest reporters to pitch based on the contents of your pitch.

Software 138

Software Pitching System Analytics 138

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. The very best value systems at an organizational level reflect, at least in aggregate, the values and beliefs of individuals.

Ethics 78

Ethics Employee Communications System 78