Remove Customer Service Remove Print Remove System Remove Technology
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Only one-in-five people believe that the system is working for them, with high levels of injustice, desire for change and lack of confidence. Meanwhile the market for technology in marketing and PR is exploding.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. There are many reasons for a business to make an acquisition – to acquire a technology, to acquire a customer base, to accelerate growth, or to kill the competition.

Tools 60
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. The system has a unique way of handling syndicated content.

Tools 160
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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. c) The third approach is allowing the system to suggest reporters to pitch based on the contents of your pitch.

Software 140