Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in.

Small Business 52

Small Business Strategy eBook Reputation 52

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Reputation. Better customer relationships.

B2B 52

B2B Strategy eBook Small Business 52

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Use Quick Response (QR) codes. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. In fact, one of the biggest reasons customers leave a brand is because of irrelevant content that doesn’t match the brand’s perceived style. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 85

Storytelling Brand Branding Customer Service 85

5W PR

OCTOBER 29, 2019

Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers.

Data 60

Data Customer Service Consumer Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Reintroducing your company to the market space? But what is branding, exactly?

Measurement 40

Measurement Reputation Brand Branding 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. It took a little work, but I’m getting my money back. –John.

Communications 106

Communications Brand Branding Policies 106

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Lee Odden Top Rank Marketing. It certainly serves a function for users, whether it’s marketers pushing out content, people reacting to what’s on TV or political hyperbole from you know who. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. While it’s nothing novel, identifying essential team members is the foundation of such a strategy. Why is this important? Here are some steps to employ. Organizing. Final Proof.

Social Media 88

Social Media Media Case Study Construction 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. At a certain point, most small businesses outgrow their first forays into public relations. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Experiment by implementing certain aspects of another’s campaign, but don’t copy-cat your competitor’s every step.

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 106

Interviews Publicity Technology Social Media 106