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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content.

SEO 52
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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. Here’s how to create SEO-driven content that stands out from the competition.

SEO 52
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

They can also be beneficial for podcasts or radio shows to boost SEO. Alt text allows increasing your SEO rankings. Perform surveys, polls, interviews, and other activities to gather opinions. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue.

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A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

This means that a customer service or PR team must recognize the difference between an anonymous troll with a miniscule following and a legitimate customer or influencer. When the SEO isn’t good. It’s where experience and good judgment come into play.

SEO 227
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

SEO Value: They often have SEO value, meaning they are topics that people are searching for. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Offer exceptional and empathetic customer service.

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