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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. Here’s how to create SEO-driven content that stands out from the competition.

SEO 52
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How AI is Changing the Face of Marketing

Critical Mention

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Customer service and Chatbots (15%). None (27%).

Marketing 118
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

Helping your brand stand out requires not just creativity but also strategic alignment. SEO Value: They often have SEO value, meaning they are topics that people are searching for. Keyword Research Utilize SEO tools to conduct keyword research to find what topics related to your industry are being searched for.

How To 52
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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Progress is slow.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Completely.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Offer exceptional and empathetic customer service.

Trends 105
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Five Productivity Tools for PR Pros

Waxing UnLyrical

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Image: rubyblossom. Note: if you look at your draft after you have saved and scheduled it, it will NOT work. So don’t do that.

Tools 100