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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. It’ll also make your SEO-driven content more relevant to readers.

SEO 52
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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content.

SEO 52
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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. They can also be beneficial for podcasts or radio shows to boost SEO. Alt text allows increasing your SEO rankings. Perform surveys, polls, interviews, and other activities to gather opinions.

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Create a Content Hub that Drives PR Results

Cision

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Bylined content.

B2B 136
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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100