Beyond PR

MAY 18, 2016

Recognized for transforming our marketing strategy and implementing a best-in-class framework that utilizes marketing automation to engage buyers across channels and drive incremental growth, PR Newswire joins an elite group of “Marketo Masters” who have taken their marketing to the next level. Keep your focus on people.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns.

Communications 64

Communications YouTube Analytics Instagram 64

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. Numbers don’t lie.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. We leave inspired by ideas that are measurable, attainable, and above all, actionable. >> Invite a group of internal stakeholders (e.g. 30 minutes).

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

David PR Group

FEBRUARY 18, 2016

Any employee or manager can address the customer experience by looking within their domain, whether it is sales, marketing, product development or front-line customer service. This can be done personally or with the help of other team members and customers. But, it can start with small steps. –John.

Employee 40

Employee Measurement Meeting Customer Service 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Target groups with thoughtful content . Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Seeking out new channels. “As

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This is an important point, because you want to be able to measure and compare results over time. Reporting – for a larger group – works the same way.

Tools 158

Tools Media Software Analysis 158

Prohibition

DECEMBER 17, 2021

Information technology team. In crisis communication theory, apologia is the term used to indicate how an individual or group addresses or responds to an event or situation that could potentially damage their reputation. Managers and supervisors. Department leaders. Public relations team. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. At our firm we train all customer interfacing folks--in a big happy group.) Ah, advertising metrics.

Training 46

Training Groups Customer Service Television 46

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. But how do they measure and evaluate? How do they make it happen?

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. We can use it to measure and evaluate our success. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 13) Simplifying personalization and recommendation services.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies.

Publicity 164

Publicity Ethics Data Community 164