ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JANUARY 16, 2024

Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. They also white label TVEyes for those customers that need broadcast monitoring. The customer service is above and beyond as well.” In terms of pricing, the company currently offers three tiers – small, medium and large.

Software 138

Software Pitching System Analytics 138

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. First, due to volume (it’s all over my Facebook stream), second due to credibility of links where the story originated. ( Is it shared by the NYT? Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 5, 2024

Find an Email on Facebook Many bloggers don’t include email addresses on their websites but have one on Facebook. To find an email address on Facebook, you can find email addresses on the page’s homepage under the intro section. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 149

Media Relations Media Print Software 149

Polaris

SEPTEMBER 18, 2015

Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus. Measurement Metrics for Social Influencer Programs on Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. References: *1 CMO survey – [link]. *2

Social Media 60

Social Media Strategy Media Survey 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Post about pop culture references to make content topical. Tell customer stories. It’s all about video. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Cision

MAY 6, 2015

It may be quantifying referred business from media placements, or email subscribers gained from social channels. Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company.

Engineering 120

Engineering How To Measurement Analytics 120

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Cision

JULY 6, 2015

Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Facebook, Twitter, LinkedIn and others offer increasingly granular options for identifying social users to engage with.

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say.

Media 74

Media Viral Video Newspapers 74

Beyond PR

MAY 30, 2017

You need to find public, online references to your company and your products or services. Intermediate: Dedicated Customer Service and Reviews Software. These software packages find and analyze tweets, Facebook posts, Yelp reviews, and the like. Even free versions may be enough for small businesses.

Software 45

Software Customer Service Google Small Business 45

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. While this advice from Bryan Kramer may have been in reference to influencer marketing programs, it holds true for content creation as well. By doing keyword research (Keywordtool.io

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Mindful Marketing

JANUARY 29, 2023

Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post. I need to create a sponsored post for paper towels on Facebook. When using someone else's work, it is important to properly cite and reference the original source.

Ethics 98

Ethics Guidelines Fashion Transportation 98

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. I didn’t refer a friend to the service.

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. Capability to superimpose text and drawing on photos (which Facebook is comically attempting to emulate ). Refer from Snapchat? Do customer service on Snapchat? Do you sell from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Norton's Notes

FEBRUARY 17, 2015

This campaign got me thinking, I have seen quite a few interesting personalisation campaigns recently whether they are in the newspapers or on my Facebook feed so I thought I would share some of my favourites. Many Starbucks customers refer to their social media accounts in order to highlight the misspelling of their name.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Does your customer base feel so connected to your brand they’d define themselves as a community of fans for your company?

Social Media 48

Social Media Marketing Media YouTube 48

Prohibition

JANUARY 7, 2022

Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. A crisis management team should also take charge of internal communications and stay in touch with key managers on plant floors and at customer service desks so that they can keep the organisation running smoothly during the crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

SEPTEMBER 6, 2012

Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. The social media outlet people use varies (Facebook, Twitter, etc.) Well don’t be present in social media if you aren’t ready or prepared to respond to your customers.

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 24, 2010

The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc. That’s what we do.&# – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79