Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel.

Strategy 120

Strategy Customer Service Social Media Software 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Tell customer stories. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Cision

DECEMBER 2, 2015

Use Social Signals, like retweeting a prospective customer’s tweet or liking their LinkedIn post, to pop up on prospects’ radar without coming off as a digital cold call. Most customers take to social media to bring attention to their negative experiences. Quality customer service is appreciated and talked about on social media.

Brand 120

Brand Branding Employee Social Media 120

Burrelles Fresh Ideas

MAY 14, 2024

Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. Most people with disabilities have difficulties accessing high-quality customer service. billion each year.

Social Media 93

Social Media Media Video SEO 93

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles.

Social Media 61

Social Media Trends Media Instagram 61

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Perhaps my questions were basic or, in her opinion, stupid; but I was the (potential) customer , I should have been able to ask any questions I wanted without being made to feel that way. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Community 95

Community Communications Case Study Customer Service 95

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Alternatively, LinkedIn could best serve your brand by increasing your network connections within your industry and its related fields. This platform is primarily utilized for recruiting potential employees and generating business leads.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do?

Community 93

Community Facebook How To Web 93

Bad Pitch Blog

JUNE 8, 2011

Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - But I wondered if Delta could have avoided this problem by aligning marketing more with customer service.

Airlines 64

Airlines Customer Service Travel Policies 64

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Are you present on top industry lists? Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Personalized Interaction — Engage with customers personally on their accounts and yours. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Click here for tips on how to activate your employees on social!

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Gini doesn’t even list Arment Dietrich on her LinkedIn profile anymore. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Find an Email on LinkedIn Many Chrome Extensions integrate directly with LinkedIn to provide email addresses and pull contact information, but you can easily find it yourself.

How To 83

How To LinkedIn Tools Google 83

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

JANUARY 22, 2015

Build out your LinkedIn company page and regularly post news to it. Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? Think of ways to let your employees shine.

Agency 100

Agency Survey Customer Service Engineering 100

Rock the Status Quo

SEPTEMBER 3, 2014

Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right? Employees are scrambling to service the accounts with no clue how to do it. Small agencies who continue trying to deliver too many services will ultimately fail.

Agency 188

Agency SEO Advertising Advertising 188

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. The mean percentage of marketing budgets spent on digital/ social media remains at 16%, the same as last year.

Digital PR 60

Digital PR Training Report Social Media 60

The Stalwart Blog

APRIL 26, 2020

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. David Oates, you can find me on LinkedIn and Facebook and in Twitter.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

NOVEMBER 24, 2010

Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. Reach him on LinkedIn or Twitter. How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. So how do you get the edge?

Communications 40

Communications Pitching Writing Social Media 40

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. 13) Mike Stelzner. 39) Donna Papacosta. Trafcom News Podcast. Listen to this podcast if you CARE about communicating! 40) Danny Ivy. Connect, Engage, Inspire.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Create a Twitter hashtag, or build a Facebook or LinkedIn group, and people will come. Pinterest has posted sustained growth in visual imaging.

Publicity 164

Publicity Ethics Data Community 164