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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says. Op-Eds remain the gold standard.

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Leadership: Humility as Antidote to Arrogance

Deirdre Breakenridge

Starting in October with movie mogul Harvey Weinstein , we’ve witnessed the downfall of many prominent men in entertainment, politics, business and journalism for sexual misconduct. Time magazine put some of the women who came forward, whom it dubbed “The Silence Breakers” on its cover as 2017 person of the year. Testosterosis.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Media interest in this story will continue until the public health crisis abates. The novel coronavirus (COVID-19) is dominating the news cycle in unprecedented ways.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. But as the outcry grew, United changed its tack.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Does your company have a stake in the current opioid crisis? The “shift” lies in the blog’s expert use of correspondents who explain how traditional media — newspapers, magazines, radio, TV, even music and movies, are dealing with digital and working in a more mobile, networked world. Smart PR people take note.

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