Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn TorossianIn fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing?

How to protect your organization’s reputation from employee misconduct

PR Daily

and others, when the actions of employees strike at the heart of what an organization stands for, it can cause serious reputational harm. From a reputational perspective, it is important that organizations create a crisis-resistant culture that flows through the business.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

Report: PR pros aim to increase online reputation monitoring

PR Daily

What people say about your organization can either bolster or erode your brand reputation, especially in the digital media landscape. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. Crisis Communications PR reputation

Killing them softly: The reputational threat of employee crises

PR in High Definition

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. For example, the thinking that these employees don’t represent the bulk of our workforce, so we don’t have a cultural problem. An organisation’s reputation is split between capability reputation and character reputation.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Identify reputation vulnerabilities and opportunities. Hey executives!

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

More than ever, the “actors” are tapping into your ethos and pathos by threatening to adversely affecting your company’s reputation. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage. Send Bitcoin or your company’s reputation is TOAST! But what can these actors actually do to hurt your reputation? Overall, where is your company most reputationally (yes, new word!)

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

How can you rebuild a damaged reputation?

PR Daily

“Which office do I go to get my reputation back?” Donovan was innocent, but not everyone seeking to repair their reputation is. Preventing a crippling blow to your reputation takes a tactical crisis plan, which needs to be catered to the specific situation.

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. In the process, your credit union’s reputation may take an unfortunate hit. A reputation audit is like having a full-body MRI.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one.

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5 tips for a successful crisis simulation

PR Daily

This same philosophy applies to crisis preparation. Organizations that adhere to this philosophy are better able to preserve and protect their reputation when the next crisis hits. Most organizations have a designated group of leaders tasked to handle a crisis.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. It plans to close 8000 stores on May 29 for a half-day of employee education around racial bias.

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5 ways to overcome a reputational crisis

PR Daily

But until the college experienced a yearlong whirlwind of bad news and a federal civil rights investigation, it hadn’t really felt the trauma of full reputational crisis. Do the right thing: Preserving reputation through a year-long crisis. ,” Reese tells how Lehigh marshaled its strengths and confidence in its mission to overcome an emergency that threatened to cause serious damage. The crisis didn’t seem like much of a threat to Lehigh at first.

Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs takes an “inside out” approach to analyzing reputation.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis. LinkedIn introduces page features to boost employee engagement.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.

3 Ways to Turn Employees into Brand Advocates

Cision

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. However, a single tweet could just as easily boost an employer’s reputation.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. You have been hired to protect and grow the reputation of the company, not undermine it.

The secret to modern crisis response success

PR Daily

A reputational crisis is not a matter of if , but when. . About one-quarter ( 26% ) of marketing and PR pros have crisis plans that have not been reviewed in over a year, according to a joint study by PR News and Crisp , a crisis monitoring firm. Crisis Communications

Crisis 101

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. When a Panera Bread employee shot to internet fame for a video that showed frozen macaroni servings being warmed in a hot water bath, her boss took action.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications.

Employees demand inclusive, safe workplace with #GoogleWalkout

PR Daily

On Thursday, thousands of Google employees plan to walk out of company offices around the world to protest “ a workplace that doesn’t work for everyone.”. FREE GUIDE: 3 things you (probably) didn't know about crisis communications ].

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. The employee’s access to his corporate email account and the company’s Slack channel have been suspended.

The Value of a Crisis Simulation

Melissa Agnes

While your team gets to the route of the problem, the clock continues to tick and the news of the crisis continues to spread. Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line.

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Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Popeyes, a case study: Crisis response takeaways for franchises

PR Daily

Another story sprang up, this one about a fight between two Popeyes employees. Then came a third hit: a fight captured on a bystander’s phone showing a male employee body slamming a female customer to the sidewalk, shattering her bones. Crisis management for franchised businesses.

Follow these 8 steps to prepare for a crisis

PR Daily

Preserving your reputation is vital. Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster.

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In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. Assessing the overall damage to its reputation and stock price is still premature.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Tanner, 79% of employees suffer some level of burnout.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.”

7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Reputation is what others (e.g., Reputation Action 1: Focus on Employees … First.

Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub. Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency.

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How can you rebuild a damaged reputation?

PR Daily

“Which office do I go to get my reputation back?”. Donovan was innocent, but not everyone seeking to repair their reputation is. Preventing a crippling blow to your reputation takes a tactical crisis plan, which needs to be catered to the specific situation.

No Reputation is a Bad Reputation

David PR Group

The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation. No reputation is a bad reputation.