Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Crisis Communications. Iterative PR Measurement. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Crisis communications plan for data security incidents. Measures to limit third-party liability arising from data security incidents. Customized incident response plan.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 73% are willing to pay more for the product or service. 66% are more willing to share their data with a company they trust.

Brand 108

Brand Branding Survey Customer Service 108

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The importance of data. Mobile, data and wearable technology. Data is everywhere.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Decide on a frequency that works best for your brand.

Brand 120

Brand Branding Software Nonprofit 120

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. We believe current and future customers will quickly see this as a major marketplace differentiator.”. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Newsfile

OCTOBER 24, 2023

How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign. Therefore, as a PR professional, try to view the situation from a neutral and logical perspective, use data and facts to back up your claims and set realistic expectations.

Communications 52

Communications How To Corporate Training 52

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. A Brief Recap of Predictive Analytics.

Analytics 96

Analytics Software Technology Data 96

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? It can tell you how many views and unique views a given article had.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. They must offer ideas and inspiration, not just great products and services.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. We are in an age of PR Tech and data literacy.

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results. 24/7/365 customer service.

How To 60

How To Media Analytics Television 60

Stuart Bruce

JULY 23, 2017

The third is that if you do know what it means you’ll understand that in many cases it’s actually impossible to calculate the ROI because you don’t have enough data, or it is polluted with extraneous information that you can’t separate. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

Rock the Status Quo

JANUARY 13, 2015

How do we turn them into customers? Is the risk of crisis worth it? Think of it as a customer service platform first, and a marketing platform last. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In I think it’s about fear.

Social Media 100

Social Media Media Facebook B2B 100

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. I especially welcome studies and pieces with data that you’ve used your own product to produce. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Brainstorm contingency and crisis management plans.

Marketing 87

Marketing Resources Technology Internal 87

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62