Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Media Measurement. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 15, 2024

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Transparency and trust Oftentimes, when people hand over their data to the digital void, they tend to feel like they’re traversing a risky mountain path blindfolded.

Publicity 146

Publicity Construction Data Crisis Communications 146

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 98

Ethics Crisis Transportation Airlines 98

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. You better be ready for this.

Crisis 78

Crisis Travel Software Data 78

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing.

Data 148

Data Public Affairs Crisis Analytics 148

Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Data drives PR measurement.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. But he is effective in his work if we measure it by the results of his clients' desires. In my practice, only some clients want to protect themselves in advance than those who call me during a crisis. So, you know your problems. That's good!

Crisis Management 52

Crisis Management Crisis Film Reputation 52

5W PR

MARCH 26, 2024

Data Whenever possible, back all declarations with hard-hitting data. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021. Using data & technology to support your business case. The need for data and insights becomes especially obvious when you are building a business case.

Resources 195

Resources Technology Data Tools 195

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

OCTOBER 8, 2019

You manage the crisis and you manage it well. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Here are four tips that will help manage the crisis: 1. Stay ahead of the story.

Crisis 89

Crisis Internal International Conference 89

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. The #NA14 Crisis. We examined a sample of social data and estimate that 198,000 posts appeared during the outage (May 10-11) that mentioned NA14 (or #NA14) and 1.6 Listening Won’t Stop A Crisis.

Crisis 120

Crisis System Product Launch Reputation 120

Reputation Us

MARCH 31, 2021

The IRP team consists of multiple cybersecurity disciplines to mitigate risk associated with data security (cyber insurance; information security; legal and regulatory; and reputational management) and specialists including, Peter Marchel of Marchel & Associates Risk Consulting , Sean Hoar of Lewis Brisbois and Casey Boggs of ReputationUs.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”

Skype 170

Skype Interviews Crisis Communications Crisis 170

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Generative AI? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Ragan Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Keosha (@Keosha) April 13, 2017.

Financial 88

Financial Measurement Communications Agriculture 88

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider.

Insurance 97

Insurance Insurance Exercises Reputation 97

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. friendly reminder in times of uncertainty and misinformation: anecdotes are not data. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands.

Social Media 198

Social Media Brand Branding Employee 198

Stuart Bruce

OCTOBER 7, 2021

I’ve been passionate about data for almost my whole career in public relations, so I’m excited to be a judge for the inaugural DataComms Awards.

Corporate 78

Corporate Data Communications Publicity 78

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Those who said communications work has “changed significantly,” wrote: 17. Actual and perceived crisis 24/7. “A Remote work.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 111

Brand Branding Survey Customer Service 111

Newsfile

OCTOBER 24, 2023

Therefore, as a PR professional, try to view the situation from a neutral and logical perspective, use data and facts to back up your claims and set realistic expectations. How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign.

Communications 52

Communications How To Corporate Training 52

Stuart Bruce

MARCH 14, 2018

Considering that most of the respondents to the survey work in corporate communications it is alarming how little they use social media for CSR (29%), crisis communications (22%) and reporting (16%). The real issue is strategy and measurement. The influence of communications, budget and strategy.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Most common comms measurement methods. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 132

Survey Communications Measurement Internal 132

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123