article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. New technology, new commitments. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 191
article thumbnail

Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .* For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Helsinki, Finland – Growth Path Ahead

Landis PR

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64
article thumbnail

Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. What types of negative situations could occur that your organization is responsible for managing and communicating throughout? Step 2: Plan and train your team.

article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

article thumbnail

Disruptive Technology Merits Disruptive PR

David PR Group

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. Here’s why: Disruptive technology merits disruptive PR. www.davidpr.com.

article thumbnail

How Can Brands Put Crises Into Context?

Cision

This reality is terrifying, if your brand is not equipped with the right best practices and social monitoring and engagement technology. Those that do, however, can determine if a crisis is worth responding and how to react. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1.

Brand 120