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How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

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Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Public relations experts and other commentators point to New York Gov. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media. We all agreed that would make the perfect backdrop for a leadership message, but it took a little doing.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

RELATED: Join us Dec. 8 for our Crisis Communications Virtual Conference ]. Being open and transparent is a best practice for internal and external communications, but it’s even more important to build trust with employees and support them during continuing uncertainty.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

5 common grammatical errors in modern writing. Crucial parts of holding statements in crisis PR. Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400. How social media strategies should adapt to COVID-19.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

The importance of civility for brand reputation in 2020

PR Daily

Fast food brands like Wendy’s have received accolades for their cheeky, sometimes vicious attacks on rival restaurant chains that matched the tenor of conversation on the social media platform. Gen Z is happy to share that clip or piece of information and use social media as a news aggregator.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Let a sense of service guide your communications, especially on social media.

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Hello, communicators: Pillsbury partnered with Oreo on a line of new cake mixes and frostings that feature the iconic cookies, which will be available in stores across the United States in February. CRISIS LEADERSHIP NETWORK.

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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Back to school for brands: Get “in shape” with a message triangle

PR Daily

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Major elections and political cycles in the West are at a low point as well, and political/news media consumption will decline while other sources take their place.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. RELATED: Nominate the inspiring women you work with—or yourself—for our Top Women in Communications Awards ].

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK. Write well.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. It’s a rule that has remained over the years, despite the increasingly crowded digital media landscape.

20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s the end of the decade – and what a decade it’s been.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. The message is instantly transformed into a song that can be shared with friends and family on social media. CRISIS LEADERSHIP NETWORK.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more. Hello, communicators: The Coca-Cola Co.’s M att Korn, social media manager for The Walt Disney Co.,

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. Someone had to explain the new operational processes and procedures to staff, vendors and media outlets alike.

How podcasts offer new audiences during the pandemic

PR Daily

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ].

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

The PR industry is charged with influencing and swaying media conversations on-air, online and in print. As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. RELATED: Earn recognition for your content that captivated audiences ]. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues. As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media.

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Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Hello, communicators: The Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks have joined forces with Microsoft to create the Equity League, which the organizations call “a new impact investment division of venture capital fund TitletownTech”: . CRISIS LEADERSHIP NETWORK.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel.

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Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. CRISIS LEADERSHIP NETWORK.

Why good comms practices are more important than ever

PR Daily

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? When looking to address the coronavirus outbreak, communicators are well-served by best practices that have been in place for years. Pitching relevant information to reporters, making sure your information is timely and accurate, and other time-honored traditions of the PR trade are even more important in a crisis. How can communicators combat the panic?

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TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M

PR Daily

Hello, communicators: SEMrush’s social media team recently tweeted a new take on “Deck the Halls” to focus on marketing efforts: Change the lyrics to a holiday song to include some elements of digital marketing. Redial Media’s jingle focused on content: Every B.r.a.n.d

8 rules for better communications during COVID-19

PR Daily

I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. Not surprisingly, there seems to be a growing negative response to coronavirus-related marketing that’s too tangential or loosely-tied to the global pandemic. Based on limited experience in recent days, stories that are legitimately insightful are okay if you are judicious in how you frame the narrative and approach the media.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.