How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences. Here are five keys to his communication success: Start with data.

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Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. The need for speed is ever present in the midst of a crisis. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good. The keys to success of any crisis response?

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. Video is not always the best way to get out a leadership message, and it can backfire if your executive is uncomfortable in front of the camera. Write a good script.

How to manage and mitigate writing-related anxiety

PR Daily

Many more of us deal with the very specific and fearsome monster of writing anxiety. You might also read the lovely memoir by Mark Saltzman, The Man in The Empty Boat , which outlines his prolonged struggle with writing anxiety. Use writing rituals.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

6 crisis communications lessons from the #YourTaxis failure

PR Daily

VTA leadership shuttered the campaign after one week. As the Victorian Taxi Association collects its thoughts and works to move beyond this mess, there are lessons communicators can learn from these events. Your reputation will not improve until your product or service is as good as—or exceeds that of—your competitors, says Nicole Matejic, CEO of Info Ops HQ, writing for the Firebrand Ideas Ignition blog. “If

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications.

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

52 transitional phrases to keep your writing connected. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us.

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4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

2021 trends CMOs are watching

PR Daily

RELATED: Showcase your crisis comms work ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

5 PR takeaways from Inauguration Day

PR Daily

Although our communication goals might be straightforward, an effective speech can be challenging to pull off, especially in a polarizing environment when every statement is likely to be scrutinized. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012. Sky writing.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Write cards or even letters and drop them in the mail. Sue Horner is president of Get It Write.

What COVID-19 taught us about empowering frontline employees

PR Daily

Because of the heavy disruption caused by the pandemic, business leaders have been trying new strategies, embracing extra communication and offering more empathy than ever before. So, what was happening during the crisis that made employees feel heard and seen?

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

Why it’s important: Communicators are adept at considering business and branding decisions in terms of the optics it provides—along with how those moves will affect organizations’ bottom lines. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

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Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

PR Daily

Good morning, communicators: Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

5 common grammatical errors in modern writing. Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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How speechwriters can humanize execs—and help deliver key messages

PR Daily

Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience. What does this specific audience want to hear, and what is the natural cadence of the speaker you are writing for?

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Hello, communicators: A livestream of Texas’ 394th Judicial District has gone viral after a lawyer in Presidio County, Texas, was unable to turn off a kitten filter during the virtual court proceedings on Zoom: The video has racked up more than 3.7 CRISIS COMMUNICATIONS.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Back to school for brands: Get “in shape” with a message triangle

PR Daily

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

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4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. Communicators might feel like they have their hands full these days, given COVID-19, the related economic downturn and continuing issues around problems like cybersecurity. Do you know what skeletons are luring in your organizations’ closets?

5 ways to build a partnership with IT to improve employee experience

PR Daily

Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar. Communicators do this by crafting messaging that resonates with employees.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. Why it’s important: Safety preparations and crisis communications are well underway in Minneapolis as the city and its organizations prepare for more protests and crises.

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s the end of the decade – and what a decade it’s been.

Walmart and Kroger announce DE&I donations, UK’s health care org pulls ‘sexist’ COVID-19 ad, and Planters to donate $5M to ‘acts of substance’

PR Daily

Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more. CRISIS LEADERSHIP NETWORK. Communicators for U.K.’s