Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Will a blog post go viral? As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Want to see how to do this for your blog? Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) A content strategy is a living document.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. Does your B2B agency stopped bringing creative content ideas? 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60

Beyond PR

AUGUST 4, 2016

That’s why it’s vital that your brand gets your social media strategy right. While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. When done right, it can add an engaging multimedia layer to your marketing strategy.

Social Media 40

Social Media Pinterest Media Marketing 40

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Instagram), while others have done so through their creative and prolific media output, e.g,

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28