Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts.

Social Media 62

Social Media Strategy Media B2C 62

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. ” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

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Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

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How To Ethics Measurement Creativity 78

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

JUNE 30, 2023

In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

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Viral Trends Social Media Creativity 72

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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Viral Video Trends Consumer 52

Prohibition

NOVEMBER 3, 2023

With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection. TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers.

Marketing 62

Marketing Instagram Viral Video 62

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

Brand 120

Brand Branding Viral Trends 120

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 63

Social Media Video Viral Brand 63

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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Social Media Video Marketing Media 118

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. As you get ready to build your brand, think about how you can add some extra special, outside-the-box flare. What makes your brand or idea stand out?

Communications 144

Communications Viral YouTube Creativity 144

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

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Video Case Study Sports Creativity 62

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. At the same time, we haven’t lost sight of what has not (and likely will not) change. Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Here are four strategies that can help: 1.

Advertising 87

Advertising Advertising Ethics Fashion 87

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

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Consumer Marketing Television Viral 80

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

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Crisis Viral Government Crisis Communications 62

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. Social / digital first mentality The strategy for both movie campaigns here was very clear in terms of their overall goals – to have a digital and social push first and foremost focus.

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SMB Viral Creativity Course 52

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

NOVEMBER 19, 2015

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Keep It Simple.

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Crisis Crisis Communications Viral Social Media 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

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Content Marketing Marketing Viral Study 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ The two are completely different; therefore they require different strategies. Let your audience/fans know that you see and hear them, and that you, as a brand, are listening. Listen to your brand and let them tell your story. And guess what?

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Viral Content Marketing Consumer Storytelling 120

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Two lessons can be learned from Upworthy’s strategy. Competition is fierce in this always-connected, digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

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Video Social Media Instagram Media 62

Bad Pitch Blog

FEBRUARY 6, 2012

This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?" And a viral hit. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?" The execution is dead simple.

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Analysis Strategy Retail Viral 54

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon. Zach Burrus.

Advertising 92

Advertising Advertising Viral YouTube 92

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

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Report Mobile Pinterest Conference 135

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. Content is an important component of any marketing strategy.

Company 96

Company Marketing Social Media Analytics 96

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. New companies are making millions from this strategy. Spread out your strategy, diversify.

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Pitching How To Instagram YouTube 120