Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs.

Training 399

Training Video Analysis Data 399

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 3, 2015

Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media.

Social Media 120

Social Media Pitching Writing Report 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! On social media.

Conference 120

Conference Writing Creativity Web 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can use them on your blog, social media, email…anywhere. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Social Media. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

NOVEMBER 7, 2015

Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Look at each influencer ’s profile to analyze how their social media following, domain ranking and topics of interest compare to others. Get our free influencer white paper today!

Brand 120

Brand Branding SEO Social Media 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. You send this statement to people in the news media with the purpose that it is proving information and making an announcement. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media.

How To 105

How To Writing Video Fashion 105

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JULY 13, 2015

He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. Write scripted statements that can be used for a variety of incidents. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). He keeps things organized—especially when B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Cision

DECEMBER 1, 2015

I almost never write anything down. Learn how to effectively engage with others on the top social media platforms. Get our free white paper today! I ’ ll write specifically about this later this month, if you would like, because I could talk for days about content creation. Collaborate.

How To 120

How To System Writing Twitter 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Write a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Instead, play an active role in getting the most out of the coverage. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 72

Infographics Case Study Video Survey 72

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! Angle Identification: What are the forms, voices, popular social media outlets and dynamic features that make for the most compelling and engaging content? Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). Fortunately, you can capture attention and reel viewers in with five basic tips. Want to become a streaming video pro?

Video 120

Video Education Mobile B2B 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

AUGUST 16, 2016

If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Ask questions on social media. Share the right content on the right social media network. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Similarly, you might distribute two press releases a month, but only publish one white paper per quarter.

How To 52

How To Pinterest Resources Writing 52

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. Of course, add posting to social media networks as a third part of this linked tactic set.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40