ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 95

Agency Trends Marketing Survey 95

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. With that being said, more support means resources dedicated to classroom activities, support for bringing in speakers, and help in getting media coverage. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more.

Social Media 88

Social Media Media Resources Creativity 88

PR 20/20

MARCH 7, 2023

Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Stephen Waddington

MAY 19, 2020

The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. Midsize firms with offices in strategic locations have scaled to offer integrated resources. The rise of the virtual agency is a related trend. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Be Creative. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Seize this moment when leadership understands the value of content.

Communications 52

Communications Marketing Analytics Resources 52

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

AUGUST 2, 2023

Brands should also provide influencers with the necessary information and resources to accurately represent the product and its messaging. Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. They should have a deep understanding of the industry landscape, trends, and media outlets.

Brand 62

Brand Branding Reputation Consumer 62

Landis PR

MARCH 14, 2022

After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

APRIL 10, 2018

Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. I think one thing that still confounds brands about Stories is measurement. 3: We don’t have the resources to manage it day-in and day-out. Influencers are increasingly using Stories. It’s just not that robust.

Instagram 114

Instagram Brand Branding Facebook 114

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. Midsize firms with offices in strategic locations have scaled to offer integrated resources. The rise of the virtual agency is a related trend. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Measurement is always tricky and always has been. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Trends and anomalies would become obviously apparent.

Report 81

Report Data SEO Analytics 81

Waxing UnLyrical

JUNE 14, 2018

Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Dedicate Time to Your Career.

Print 71

Print Resources Technology Interviews 71

PR Job Coach

MARCH 25, 2015

There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. As I pondered the myriad of conference topics that form the essence of what I do for a living, my trend of thought was shattered by a conversation overheard as the conference transitioned to a coffee break.

Conference 100

Conference Resources How To Creativity 100

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Trends and anomalies would become obviously apparent.

Report 52

Report Data SEO Analytics 52

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Cision

OCTOBER 12, 2015

Twitter says that this change is due to “finite engineering resources” as they moved to a new platform. Measurement and migration. Let’s take a look at both of those: Measurement. In order to adequately measure the impact of share count on communications or marketing, you have to measure the right things.

Twitter 120

Twitter Measurement Reddit Data 120

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Improve AI: Monitor, measure and adapt based on performance. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 31, 2019

The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 7) PR Measurement: A Pulse Check on How Communicators Show Value. 9) 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent. The unemployment rate was 3.8%

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. Three-quarters said they don’t have a strategy and when asked why 67% pointed to a small team which suggests limited time and resources. Measuring ROI is hard.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58