Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. And, that positive word of mouth, in turn, can lead to a valuable reputation for good work and more wins in the future.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. No creative spark . There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building.

Agency 223

Agency How To Construction Advertising 223

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Are the social media waters still safe for marketing? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

APRIL 20, 2021

We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. For example, the company’s reputation was lackluster among media and influencers when I started. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Waxing UnLyrical

JANUARY 15, 2020

Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?),

Strategy 101

Strategy Measurement Financial Analytics 101

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. 3) A good reputation helps sell a story. Talk to Us!

Report 71

Report Media Survey Pitching 71

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We create and market our own content.

Film 60

Film Print Creativity Internal 60

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary.

Writing 40

Writing How To Engineering Education 40

wiredPRworks

APRIL 12, 2016

Creative thinking and ideas generation as part of the meeting experience. Discover why PR [Personality + Reputation] is the most underrated, yet most effective strategy you can use to position your meetings venue as an industry leader quickly, economically, and successfully. Multi-location/citywide “classrooms” and workshops.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This professor defined being international as being someone who was born outside of the country.

Social Media 56

Social Media Conference Travel Internal 56

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. . #3 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” First step: measure everything.

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. As COO Marketwire, Jim Delaney steers the day-to-day operations of the company, including all client-facing aspects of Marketwire ’s business: sales, marketing, media relations, business solutions, editorial and international divisions. He is a graduate of the U.S.

Big Data 92

Big Data Data Publicity Analytics 92

Stuart Bruce

FEBRUARY 21, 2015

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR Innovation and Creativity toolkit – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. Because I studied pyschology and management alongside working in public relations, I now try to integrate what I’ve learned from other fields into my internal communication teaching. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41