Deirdre Breakenridge

MAY 25, 2018

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. By simply hearing goofy, unrealistic ideas from a child, you begin to think more creatively as well. Visit a Bookstore.

Creativity 171

Creativity Technology Social Media Travel 171

Karen Freberg

MARCH 12, 2022

This came about from last year’s class where I was able to have my students create TikTok content with a product (last year was M&Ms). I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lots to consider here!

Creativity 99

Creativity Social Media Groups Video 99

Communications Conversations

JUNE 9, 2022

Here are 5 ideas for getting your exec to be a little more active on LinkedIn more frequently: 1 – Talk about recent PR wins. And even if they aren’t, you can still create a post the exec can share that talks about the PR win since I’m fairly certain it’s important to the business. This is low-hanging fruit.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

Internal 120

Internal International Exercises Ethics 120

The Hoffman Agency

APRIL 20, 2023

As my time as a Hoffman intern draws to an end, I am both excited for the future and fulfilled by what I was able to learn in these past three months. So, all the internal reviews and revisions are worth it when you can secure media opportunities and coverage for your clients.

Internal 36

Internal International Storytelling Agency 36

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

PR in High Definition

SEPTEMBER 22, 2020

The word ‘OK’ has been around for about 180 years. Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite.

Creativity 116

Creativity Employee Newspapers Crisis 116

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

Internal 78

Internal International Communications Employee 78

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Ask them about how they solved the problem that was in play, what they learned, and what the final results were. Look for a personality pairing.

Creativity 150

Creativity Healthcare Fashion Travel 150

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. ” — Dan Beltramo, CEO, AirPR.

Conference 110

Conference Internal International Storytelling 110

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What does our product do?

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

The Hoffman Agency

MAY 9, 2022

When The Rock belted, “It’s about drive; it’s about power. While I have always been prone toward the creative side of PR, delving into analytical pursuits has expanded my skills and interests. Any creative knows that brevity is the soul of wit. By Lisa Bonatz, Account Coordinator. You] stay hungry. Don’t be one of them.

Internal 36

Internal International Construction Creativity 36

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity. Engaging with publics as part of the creative process.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Our process uncovers what is good, unique and original about your company, which allows us to craft a brand and message that lets those things shine through.

Creativity 59

Creativity Agency Brand Branding 59

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Our process uncovers what is good, unique and original about your company, which allows us to craft a brand and message that lets those things shine through.

Creativity 52

Creativity Agency Brand Branding 52

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. The more you jump into the media waters and dive deeper — the more you bring original, creative ideas to the pitching table.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. The more you jump into the media waters and dive deeper — the more you bring original, creative ideas to the pitching table.

Internal 36

Internal International Pitching Creativity 36

Waxing UnLyrical

MAY 24, 2018

This one day, in particular, Duran told a story about the man who inspired his career choice. I couldn’t stop thinking about what I had just heard, and how excited I was to tell you about it in this post. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 96

Creativity Storytelling LinkedIn System 96

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What does our product do?

Creativity 76

Creativity Product Launch Examples Energy 76

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team. Let the PR team make the final judgment about newsworthiness or relevance. Be clear about expectations. The same is true of almost any PR agency or team. Don’t be shy.

How To 266

How To Agency Internal International 266

Waxing UnLyrical

SEPTEMBER 5, 2019

Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? Internal Communications Plans are Vital. Guest Post by Adam Kraus.

Internal 60

Internal International Strategy Communications 60

PR for Anyone

JANUARY 3, 2024

The basketball analogy beautifully illustrates the harmony needed between structure and creativity in both sports and business. There are potential pitfalls of solely focusing on one approach, whether it’s the rigid, masculine routine leading to burnout or an overly creative, feminine approach lacking the structure to achieve goals.

Corporate 130

Corporate Sports Creativity Internal 130

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Internal Communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 29, 2019

PR is often about problem-solving, and that can also bring out the “good idea fairy” where the idea isn’t nearly as solid as the fairy thinks. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out.

Resources 77

Resources Creativity Publicity Local 77

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. There’s also less of a learning curve involved in working with internal team members. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

5W PR

FEBRUARY 28, 2024

Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Think different Stand out with creative activations that surprise and delight.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. What about you? Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101