ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Craft surveys that will work hard for you. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Check out this infographic for a helpful checklist! Determine 2-3 Key Messages.

Interviews 120

Interviews How To Media Infographics 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important? Does it have social proof?

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 117

B2B Marketing Survey Software 117

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Creativity matters . There are more ways than ever to be creative in PR. There’s always something to learn . The public relations industry is constantly evolving.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

JULY 11, 2017

According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. As a simple example, take into account the amount of time it takes to produce a blog post.

eBook 43

eBook How To Pinterest Examples 43

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Do visual assets need to include certain colors?

Company 105

Company Pitching System Interviews 105

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. If you want to win your audience with content marketing, you need to know how to leverage the various types of content to attract your targeted audience and build an organic audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

SEPTEMBER 17, 2016

I really like that Nadya Khoja emphasizes relationships rather than pitching in her piece How to Build Relationships With Visual Content Marketing , which she wrote for Mention , a media monitoring service. And the way you can build those connections and backlinks are with infographics. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 93

Banking Content Marketing Examples Industry 93

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. In a piece for Marketing Land titled New wave of referrer spam wrecking Google Analytics data , columnist Jonathan Hochman writes: “A new surge of referrer spam is damaging Google Analytics data sets. More isn’t always in marketing.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media.

Publicity 70

Publicity Small Business Advertising Advertising 70

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. You must always focus on finding a creative news angle. Otherwise, what the heck are you writing about? Be creative.

Writing 118

Writing Newspapers Report Data 118