ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. You’re more likely to end up with a muddle, or, in the best case, a piece of research that’s moderately informative about consumer attitudes but deathly boring to editorial media. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications.

Survey 136

Survey How To Construction Data 136

Cision

JULY 30, 2015

Get a pulse on the coverage style, if it’s been positive or critical, and how previously sources are portrayed. Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information.

Interviews 120

Interviews How To Media Infographics 120

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

NOVEMBER 27, 2018

Gather all of this information and compile a list of primary and secondary keywords. They’re tripping over your company because you happen to be providing the information that they’re looking for.” The post How to Create Your Content Strategy From Scratch appeared first on Contently. Conduct a gap analysis.

Strategy 112

Strategy How To Content Marketing Analysis 112

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is a lot of information online about buyer personas. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We’ll explore how to judge the quality of leads later in this playbook.)

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly. Promote the white paper to your network.

Writing 110

Writing Case Study Study Brand 110

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? From an early age, I would talk to anyone.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

Information is everywhere. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

SEPTEMBER 9, 2016

Your press release must be the complete package, offering the information people want in a style they prefer. Learn how to piece your press release together with these four essential elements. When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you haven’t done that yet, here’s a step by step walkthrough on how to connect your email.)

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It might also provide a thought about what might happen next year.

B2B 118

B2B Marketing Survey Software 118

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

AUGUST 23, 2023

How to Identify and Approach Influencers for Collaborations Finding the right influencers to collaborate with is crucial. Measuring the Success of Influencer Marketing Campaigns Measuring the success of your influencer marketing campaigns is essential to evaluate their impact and make informed decisions for future strategies.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

JULY 11, 2017

Consider segmenting your audiences and only blasting those who would find the information relevant, rather than spamming your entire database with content they likely won’t find valuable. Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content.

eBook 43

eBook How To Pinterest Examples 43

Cision

OCTOBER 26, 2016

Presenter: Theresa Payton, President and CEO of Fortalice Solutions, LLC, former White House Chief Information Officer (CIO). Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable. . — PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference Internal International Data 120

Cision

OCTOBER 12, 2015

Here’s a quick overview of how to create your Facebook content plan: 1. As such, you’ll want to create three types of content revolving around this goal – content that informs, content that entertains and content that provides a call-to-action. People often ask Mari how she found so much success with Facebook.

Education 120

Education Facebook Infographics Social Media 120

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? Be unique and creative to stand out. If they don’t have guest posts or contact information, move on. Similar Posts You Might Like: How To Blog When You Don’t Have Your Own Blog. (Or

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Cision

APRIL 12, 2016

Let’s see how public relations can attract organic traffic to your website. How does communication help build an organic audience? The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are.

Infographics 120

Infographics eBook Content Marketing Video 120

MaccaPR

JANUARY 19, 2015

It would be better to ask for a 15-minute informational meeting (either in person or over the phone) even if there isn’t a current opening at the time. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. That’s because we are constantly on the alert for our next agency superstar.

How To 48

How To Agency Writing Interviews 48

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. What does it include? White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PR 20/20

JULY 9, 2020

Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. The tool takes that information and develops an original long-form piece of content that focuses on important KPIs. Source: MarketMuse.

Google 90

Google SEO Trends Content Marketing 90

Critical Mention

NOVEMBER 6, 2018

Alternatively, you can create an infographic displaying the same information. A great program to vastly improve your writing is Grammarly, which most creatives use when creating content that they’re sending to the masses. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too.

Data 120

Data Tools Google Examples 120

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62