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Reputation Management and Digital PR

The Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. Edelman under pressure.

Policies 309
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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Surveys and focus groups are a good way to do this.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. As a result, we’re an entrepreneurial group. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.” ” They take this mantra seriously.

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Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. The long-term reputational repercussions of a dramatic emotional exit. Let me explain why.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310