Prohibition

AUGUST 3, 2021

In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. We love getting our creative hats on here at Prohibition! Here’s a little behind the scenes of some filming we’ve been doing recently for our client, @birchwood_park ??.

Case Study 62

Case Study Film Video Study 62

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. ” Immediately, viewers made #TechnologyandStuff and #ChevyGuy trending hashtags, mocking Wilde and Chevrolet. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices. The State of the Video Industry.

Video 58

Video Instagram YouTube Creativity 58

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. Are there any trends agency owners should have on their radar? Are there any trends agency owners should have on their radar? ESG, Sustainability, Purpose, B Corp are all trends that agency owners should be looking at.

Agency 52

Agency Sports Public Affairs Creativity 52

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

Transportation 59

Transportation Film Television Education 59

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices. The State of the Video Industry.

Video 52

Video Instagram YouTube Creativity 52

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus?

Creativity 40

Creativity Education Video Film 40

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Cision

AUGUST 8, 2015

Outline episode topics in advance so you’re not left scrambling if a guest cancels or a trending topic fizzles out before you’re able to record. Images: Tim Wilson , Vancouver Film School ( Creative Commons ). Wooing listeners back is a lot harder than slowly building a fan base. Invite Various Voices.

Film 120

Film Mobile Interviews Creativity 120

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! In the context of Google’s Star Wars experience, the benefit is that superfans are given exclusive content and a way to engage more deeply with their beloved film universe. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ).

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Google Advertising Advertising Film 120

Buzzstream

JANUARY 30, 2020

I’d seen the backlash from the original trailer and this was now trending news, with publications like the BBC writing about it. Although big budget Hollywood style films isn’t their usual area, I knew input from them would carry weight and could offer the hundreds of publications already writing about the new trailer something to work with.

SEO 71

SEO Film Reddit Video 71

Prohibition

JANUARY 20, 2023

It’s particularly hard to deal with something so highly publicised and in this case, an incident that has been captured on film – and that’s without the client whisking off to a party afterwards. People quickly took to social media to express their outrage, leading to the Balenciaga creative director to post an apology on Instagram.

Fashion 62

Fashion Apparel Instagram Social Media 62

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Just last month on Sept. Why youth engagement matters? . We’ve all heard the saying, “Youth are the leaders of today.”

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. The unique circumstance inspired more people to get creative by picking up new hobbies to keep busy and seek entertainment sources. Closures and CDC restrictions greatly impacted the film industry.

Travel 52

Travel Film Guidelines Consumer 52

Cision

AUGUST 18, 2016

I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives. What will your role entail?

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 54

Pitching Media Film Enterprise 54

Konnect Agency

MARCH 7, 2022

The interview should be interactive, whether you’re providing creative assets or bringing a camera crew out to film on-site so that when the story is released on launch day, it shows an insider scoop that drives consumers to want your product even more. One myth about influencer programming is that it always has to be pay for play.

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

JANUARY 30, 2019

Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry. This means adapting your writing style in tone, language and style for the desired audience and document type, whether that be a press release or a different PR tool.

Pitching 48

Pitching Media Film Enterprise 48

Konnect Agency

MARCH 7, 2022

The interview should be interactive, whether you’re providing creative assets or bringing a camera crew out to film on-site so that when the story is released on launch day, it shows an insider scoop that drives consumers to want your product even more. One myth about influencer programming is that it always has to be pay for play.

Product Launch 52

Product Launch Agency Consumer Film 52

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. Marie Claire Creative Director & Project Runway Judge. Cape dresses & bare shoulders, see the key trends from the #GoldenGlobes https://t.co/86Dzy1u024

Twitter 120

Twitter Fashion Television Travel 120

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. I’ve always been an avid consumer of journalism and loved writing. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Karen Freberg

MARCH 31, 2022

As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). Also, when Ryan discussed how his Match.com ad came to be (which is highlighted in my book and I remember thinking this is truly iconic!)

Social Media 85

Social Media Industry Film Viral 85

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Instead, brands have to also produce the desired content. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

JUNE 21, 2017

The website has a distinct voice that’s smart, cheeky and deeply connected to current trends –which is encapsulated in the personality of the site’s editor-in-chief Leandra Medine. Beauty blogger Alix, from I Covet Thee, included the new Esteé Lauder fragrance in a video she filmed about a romantic date night. Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

Communications Conversations

JUNE 28, 2018

They also helped me think differently and creatively. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. It helps me keep up with the latest trends and thinking about new ideas. However, for me, I wouldn’t change my major if given the chance.

Sports 113

Sports Travel Television Agency 113

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. The next big trend in social influence is less about who’s being brought on and more about automation of the process to drive scale. Creative freedom for influencers. Technology scales influencer efforts.

Trends 149

Trends Fashion Video YouTube 149

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 11, 2012

And in December, #bluekey was trending in DC. As a result, some terrifically creative and, at times, hilarious, things happened. KiKi L’Italien spontaneously promised to film a video while she sang “Private Dancer.” And the most important of these? The Champions. ” Her challenge took off, and was met.

Twitter 107

Twitter Analytics Community Facebook 107

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

NOVEMBER 14, 2016

From a branding and communications standpoint, you may have to get creative to make this feature useful. Perhaps they could be thought of as an abbreviated Vine, although they must be filmed in one consecutive burst (and without sound). Despite their limitations, people have done some very creative things with Boomerangs.

Instagram 120

Instagram How To Film Resources 120

Communications Conversations

NOVEMBER 20, 2017

I film and edit the footage, distribute through applicable channels and to relevant targets. This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years! Video is another aspect of my job. Also, social media.

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Meeting Social Media Employee Pinterest 0