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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

This reflects a greater trend among many organizations in promoting youth engagement. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Just last month on Sept. Why youth engagement matters? .

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PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

Agencies are having to think of new, creative ways to use video for selling a product or message. Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts.

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How Disney, Google & Snapchat Are Changing The Game For Native Ads

Cision

Sign up for our email newsletter to stay on top of all the latest industry trends! Snapchat does this really well with its sponsored Geofilters, filters only available to users are in a certain city, branded artwork enhances the visual storytelling experience for users who are using Snapchat while travelling.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

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Professor Reynolds: Welcome to UofL!

Karen Freberg

As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). Also, when Ryan discussed how his Match.com ad came to be (which is highlighted in my book and I remember thinking this is truly iconic!)

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

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