Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Invest in paid distribution on Facebook. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Stern + Associates

DECEMBER 20, 2022

This could be in the form of user-generated photos and videos, or even user-generated reviews and testimonials. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Instagram 62

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 40

Video YouTube Web Case Study 40

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Second, we used illustrations and animation to supplement their explanations (as shown in this video ). and allow our doctoral students to respond to them directly in engaging, friendly, approachable videos. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. million pieces of content on Facebook. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Bob Stone’s framework is elegantly simple: list, offer, creative.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Want to leverage live-streaming video via Periscope and Meerkat? You may not know the name but you know Kendell’s work: his last job was to build many of the advertising features that now take for granted on Facebook. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

OCTOBER 9, 2017

Types of content include: links, original photos, videos, graphics, repost/ regrammed assets from your audience, testimonials and live streams. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Contently - Strategy

APRIL 14, 2021

Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook curates which content you see.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Here’s an example: Facebook. The newsfeed (Timeline) on Facebook, as with so many other platforms, has become a battle for eyeballs. Infographics are your key language elements here. Gaining someone’s attention in a sea of noise isn’t easy.

Social Media 100

Social Media Media Infographics Pinterest 100

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. You can include other media, such as videos and images to make your blogs more interactive. Infographics are another great tool to use to break up your written content. Blog About It.

Social Media 63

Social Media Media Mobile Infographics 63

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., The most familiar type of native advertising is the boosted post on Facebook, which appears with the word “Sponsored” under the post title. It looks just like a regular Facebook post, but it is an ad.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Ishmael's Corner

MAY 10, 2015

The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting). While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. I plan to experiment with this one.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. 4 Trending Tactics to Add to Your Video Marketing Strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157

Critical Mention

NOVEMBER 6, 2018

Many social media platforms have a timeline feature, particularly Facebook. Alternatively, you can create an infographic displaying the same information. Use video formats. Video is becoming so ingrained in marketing and public relations that it’s an absolute necessity for your PR strategy to be successful.

Social Media 65

Social Media Media Writing Infographics 65

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Videos, photos, infographics, charts…they are everywhere. Watch your Facebook engagement increase by 150% when a photo is posted. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Cool infographics. Curated video content. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 112

Strategy How To Content Marketing Analysis 112

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Solo PR Pro

AUGUST 15, 2017

Tweets with images received 18% more clicks than those without ( Source) and Facebook posts with images see 2.3X She warned that even if the content is released under a Creative Commons license it may not be safe to use, as third parties upload stolen pictures and videos. Social media content with images outperforms plain text.

Infographics 49

Infographics Course Conference Social Media 49

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

MAY 22, 2015

If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video.

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. These elements did more than educate—they told a story.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 16, 2016

It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Trust and Credibility of Information. These changes have had a generational impact. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60