ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Unrealistic expectations. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PR in High Definition

NOVEMBER 30, 2023

More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. Instead of going in at the deep end when it comes to exercise, try making small changes. A quiet environment where you become lost in your own thoughts is important to let creative thinking flow.

Exercises 71

Exercises Employee Energy Communications 71

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 104

Survey Report Media B2B 104

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 89

Survey Marketing Exercises Study 89

Communications Conversations

NOVEMBER 10, 2021

It’s an exercise in strategy, but also expectation management. Saves you time and you’ll be able to test creative well this way. Instead, focus on including your brilliant thought leadership or insights right in the post copy. Best practice #3: The more narrow your target audience, the better.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PRSay

OCTOBER 5, 2020

Employees can work when they’re most productive but can also take time during the day (depending on company policy) for personal priorities, like family commitments and exercise. Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio.

How To 183

How To Employee Survey Exercises 183

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

AUGUST 25, 2020

In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. That’s what military leadership is – action in the absence of orders. It was a good decision for that moment.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

FEBRUARY 27, 2018

I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. Can your PR firm bring big creative ideas and execute on them? If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. How the Buyer’s Journey Fell from Grace.

B2B 67

B2B Trade Shows Survey Study 67

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. This is an exercise that occurs over months and years. They wanted the white paper. 6) You don’t have the right players involved.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Between the Creative Brief and the new sitemap, the team was 100% aligned on how to tell our new story.

Web 60

Web Internal International Storytelling 60

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. She is an active speaker and gives workshops for other non-profits and university communications students on the subjects of non-profit marketing and women’s leadership. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.”

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. At that point, you’ve got to get the creative juices going and come up with another campaign. We’re pivoting clients to doing more social and thoughts leadership content. And years later I’m like, it was fascinating. It’s not just earned.

Ethics 105

Ethics Data Training Agency 105

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. We are all part of the creativity innovation equation. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Find outlets for having fun, exercising, volunteering and eating right. Self-mastery is one of the cornerstones of successful leadership. Jorg Pierach. A s Aren't Forever. Master Yourself. Never Stop Learning.

Travel 48

Travel Exercises Corporate Internal 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 81

Leadership Survey Education Exercises 81

Melissa Agnes

MAY 14, 2015

If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. However, after experiencing this process, I highly recommend this exercise to every communication professional out there. Creating my title.

How To 185

How To Crisis Management Crisis Exercises 185

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership.

Marketing 90

Marketing B2B Interviews Content Marketing 90

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. I’ve also seized any opportunity to take on leadership roles.

Sports 81

Sports Agency Industry Creativity 81

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

ZudePR

JUNE 6, 2016

Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. There were two leaders who really instigated the activity.

Ethics 80

Ethics Employee Communications System 80

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164