ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet this isn’t always the case. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. The whole point of the exercise is to get closer to buyers. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Buzzstream

NOVEMBER 10, 2020

Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

I am sure you will find something interesting from this interview and take it for personal use. How can you reconnect mind and body in such a situation? Do any physical exercise that pleases you. How it works: under the influence of stress, stress hormones are produced, which trigger the primary reaction - fight or flight.

Energy 52

Energy System Exercises Examples 52

The Proactive Report

JUNE 17, 2018

How to Craft High-Quality Content . Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. They’re listening to you while they exercise or drive to work. Remember that Morgan Freeman meme?).

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. What stood out for you? and execute them?

Survey 102

Survey Report Media B2B 102

Waxing UnLyrical

MAY 17, 2018

As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective. During my mock interview: Interviewer: “Why does it matter that our government spends money on kids in Asia? Image: Elliot Sloman via Unsplash, Creative Commons CC0.

Exercises 82

Exercises Interviews Groups Video 82

Cision

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Knowing how it works and understanding its value to users is just as important. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Webinars are the #1 lead gen tactic. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Is there a downside?

System 120

System Newspapers Technology Brand 120

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. How would you characterize the difference in roles? Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

Solo PR Pro

MAY 21, 2019

You have to teach your teams how to fail. Be careful about how we react when someone has made a mistake. Teach your team how to celebrate failures: “Here’s what we learned because you had the courage to try.”. How can we show up as inclusive leaders? How to begin this process with your existing team? Innovation.

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. At that point, you’ve got to get the creative juices going and come up with another campaign. And years later I’m like, it was fascinating. It is like electricity.

Ethics 105

Ethics Data Training Agency 105

Karen Freberg

MARCH 2, 2018

This third book (titled Social Media for Strategic Communication: Creative Strategies and Research-Based Applications ) is primarily focused on bridging the art and science of social media and strategic communication. How to announce it? Deirdre has a great podcast called Women Worldwide , and wanted to interview me.

Social Media 40

Social Media Exercises Resources Writing 40

Beyond PR

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. *By a first-time (self-publishing) author. Have you always aspired to write a book?

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

Prohibition

DECEMBER 17, 2021

How to create a crisis communication plan. Be flexible and creative. The key to a successful crisis communication plan is having a well-thought-out strategy of how to handle negative situations. You need to know who you’re going to inform and how you’re going to choose the key message. Have good communication skills.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? This exercise alone should provide you with enough background to understand the different types of content that a journalist might like to receive to accompany your story – which can improve your chances of securing coverage. #3.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? This exercise alone should provide you with enough background to understand the different types of content that a journalist might like to receive to accompany your story – which can improve your chances of securing coverage. #3.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We It’s about what you’re going to try to get your target audience to do. Read All About It!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. How will you ever get in good with such-and-such A-list blogger?

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. The first step you should take is educating them on these core details.

Company 111

Company Pitching System Interviews 111

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Even if you don’t have to track your time, it’s still a good exercise to undertake. Doing so lets us see how we spend our time… assuming we are disciplined and truthful about it. Image: rubyblossom. including those that are billable and those that are not. Read All About It!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Facebook 93

Facebook Twitter Nonprofit Social Media 93