MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

JULY 7, 2016

The creation and refinement of a brand needs to be a deliberate, organic process that significantly incorporates the ideas of employees and evolves naturally. It’s really all about storytelling, which we communication professionals do every day. Spend your tuition money learning something which sparks your curiosity and creativity.

Education 227

Education Writing Pitching Groups 227

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 89

Employee Internal International Training 89

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The Government Communication Service has published a best practice guide to writing about ethnicity, including words and phrases to use and avoid, and how to describe ethnic minorities and different ethnic groups.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JUNE 13, 2019

Whether a startup company is still an idea scribbled on a napkin or already an organized group of people ready to change the world, its founder must have the business’s story down cold, Dalvey emphasizes. More important, it shows the entrepreneur’s ability to present a compelling story that will appeal to customers.

Enterprise 140

Enterprise Pitching Company Employee 140

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

MAY 16, 2019

Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District. Sarah-Jayne Taylorson, Copywriter, Roxoa Group Passion pays off in the quality of work Helen Fussell is an independent marketing and PR practitioner who specialises in arts and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Solo PR Pro

MAY 21, 2019

Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders. Ensure that your employees can truly represent you in every aspect of your business. If I empower my employees, I might lose control. There is freedom in a framework.

Leadership 55

Leadership Employee Airlines Construction 55

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. For example, Patagonia takes action to protect public lands and fund environmental groups. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

AUGUST 6, 2019

Step three: Tell a story that matches the built-in narrative and dreams of that tiny group of people. As mentioned earlier, Godin focuses on the importance of finding your niche group of people. From your logo to product packaging, to the way your employees answer the phone, every little detail matters.

Marketing 40

Marketing How To Customer Service Groups 40

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. “Content marketing will revolve more around individuals and storytelling components. 27) Executives and employees as the way through the clutter. ” Jered Martin | OnePitch.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. Millennial moms are a diverse group and that diversity wasn’t reflected in the larger breastfeeding world. What kind of employee flourishes at StoneArch?

Agency 54

Agency Healthcare Interviews Insurance 54

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Social psychology provides many insights into how groups of people communicate and behave.

Publicity 40

Publicity Storytelling Study Journalism 40

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. When employees are informed, this leads to trust.

Writing 198

Writing Communications Marketing B2B 198

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Lately, I’ve been enjoying intimate discussion groups more and more, especially as my schedule gets more hectic. Aside from the talent to play an instrument, I dream of having more abilities that are creative.

Energy 53

Energy Measurement Internal International 53

MaccaPR

NOVEMBER 10, 2015

The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

Communications Conversations

MAY 3, 2016

Recently selected as the Godwin Group Public Relations Student of the Year for the School of Mass Communication and Journalism at The University of Southern Mississippi, Karie Mooney has a promising career ahead of her. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. Welcome to Inside PR. 24) Jason Keath. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 136

Healthcare Content Marketing Industry Trends 136