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Reputation Management and Digital PR

The Proactive Report

A well-executed PR campaign makes the job of marketing and sales that much easier. How can you create a well-executed digital PR campaign? Some questions to ask yourself when thinking about your digital PR campaign: Who are you? For more Digital PR Tips subscribe to our newsletter.

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Digital PR and the Google Penguin

The Proactive Report

And suddenly Digital PR is in demand. All the hullabaloo about link-bait and great content leads right back to PR. Sharpen up your writing skills and creativity. Digital PR is now a vital part of the marketing mix. If you are not up to speed get some digital PR training.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative.

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Visual Content Will Rule in 2015

The Proactive Report

If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. All it takes is research, smarts, creativity and the skills to use the tools available.

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