PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. How can communications professionals show leadership to help counter this epidemic of incivility? According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Give your boss the research.

Employee 154

Employee Crisis Reputation Creativity 154

Stephen Waddington

SEPTEMBER 10, 2020

Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. Scaling and corporate development There’s a related area of development.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

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Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

Leadership 52

Leadership Publicity Energy Crisis 52

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis. Employee communications after sudden transformation.

Reputation 133

Reputation Creativity Crisis Employee 133

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. As a result, women often end up in lower-paying jobs and have less access to leadership roles or entrepreneurial opportunities.

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Leadership Groups Viral Crisis 93

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. The post Communicating in a global crisis appeared first on Firefly Communications. Naturally, this slightly unsettled me. Top tips to tackling these troubling times.

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Crisis Communications Airlines Web 71

Wadds Inc.

OCTOBER 5, 2023

After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories. She aimed to humanise the crisis through first-person storytelling. The UN leadership insists social media platforms must deliver on promises and face regulations.

Communications 98

Communications Crisis Social Media Storytelling 98

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content. Fuel word-of-mouth. What would you add?

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B2B Leadership Customer Service Content Marketing 60

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

Leadership 185

Leadership Storytelling Viral Banking 185

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Wadds Inc.

SEPTEMBER 19, 2023

In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Crisis management. Thought leadership strategy. PR instead uses creativity and analytics to tell a story that resonates with your audience. It is true that crisis management is a crucial part of public relations.

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Crisis Management B2B Reputation Advertising 238

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. But I want to put aside the business part and look at the creative part.

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Crisis Management Crisis Advertising Advertising 83

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.<

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Reputation Insurance Insurance Employee 78

PRSay

MAY 21, 2021

Not only does collaboration deliver a more comprehensive communications approach but, in learning from one another, we also find creative ways to reach our target audiences. As we cross-collaborate with other departments, we should make it easy for those teams to tell the stories we wish to tell. Put people first.

Communications 202

Communications Nonprofit Creativity Agency 202

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

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SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management.

Marketing 106

Marketing Newspapers Print Local 106

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JANUARY 14, 2022

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Bad things are possible. People you trust may betray you.

Communications 164

Communications Trends Nonprofit Radio 164

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. But no matter how event marketers decide to handle their meetings, tech conferences will be better in the coming months and years, as they benefit from a crisis that forced us to rethink the everyday.

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Stimulating creativity. “37%

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Survey Corporate Communications Financial 81

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. I have found the practical nature of the lectures instantly applicable and particularly enjoyed the opportunity to work with peers during a crisis simulation.

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Mobile Meeting Course Ethics 116

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

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Case Study Crisis Communications Corporate Leadership 99

Offleash

JANUARY 24, 2023

Companies must be able to pivot quickly and respond in ways uniquely suited to each crisis, rather than apply one-size-fits-all, inflexible tactics. They need a thought leadership platform and strong media and analyst relationships to deeply understand how others perceive them rather than what they believe or want to be true.

Energy 52

Energy Financial Leadership Crisis 52

Barokas

APRIL 16, 2019

This will ensure that the team can hire communications staff when needed, invest in creative assets and increase reliance on outside agencies when the workload gets heavy. Prepare for crisis : Periods of high growth are fertile ground for crises in the public domain. Don’t wait for crisis to strike to make a plan.

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How To Crisis Internal International 102

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog.

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Blogging Writing Creativity Storytelling 170

The Stalwart Blog

DECEMBER 25, 2019

We talked to all sorts of entrepreneurs and experts in and around the crisis management and when I’m hoping to get out of today is the talk about how to prepare even at the early stages of concept and I couldn’t think of a better guy to do this with my friend Kevin Popovi?, The Idea Guy® as it says right here in the logo.

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Interviews Creativity Crisis Management Strategy 78

ImPRessions - Crenshaw Communications

JULY 15, 2016

For example, on behalf of a wearable pain device client, we sought a partnership with the quasi-medical organization the NY Society For Pain Management and sponsored a successful panel discussion focused on the opiate addiction crisis. Leverage leadership expertise.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

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Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 214

Marketing Content Marketing Social Media Employee 214