Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

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Strategy Media Storytelling Pinterest 78

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Not to mention all the conferences and travel you can write off!

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Travel Technology Conference LinkedIn 281

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. A quick course on IoT architecture and fundamentals such as this one from Zeolearn will give you further direction for research, applications and implementation.

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Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s too early to tell if the new Yoplait variety will succeed, but I give the brand high marks for abandoning its Greek ambitions and changing course. It’s like the joke among PR and ad agencies that every client wants a viral video. It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

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Brand Branding Comparison Storytelling 136

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. Of course, the visuals and words should go together.

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Social Media Storytelling B2B Media 60

Cision

JULY 20, 2015

Birchbox , of course. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

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Energy Viral Storytelling Community 120

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media.

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Brand Branding Newspapers Media 122

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

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Social Media Industry Film Viral 85

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

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Strategy Trade Shows Case Study Course 74

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. to be able to adjust and work on additions and changes to our syllabus. It’s all worth it!

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Social Media Media Resources Creativity 88

ReimaginePR

JUNE 10, 2015

Of course, I’m talking about Amyotrophic lateral sclerosis… I mean Lou Gehrig’s disease… I mean, ALS. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. The ALS Ice Bucket Challenge nearly broke the Internet, as the kids say (I checked, they still say that.)

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Video Government Healthcare Viral 120

Sword and the Script

MARCH 22, 2016

Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. There’s risk in the course of reading this post that one concludes I’m advocating PR agency raise rates.

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Survey System Trends Small Business 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

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Advertising Advertising Data Reputation 131

Karen Freberg

OCTOBER 18, 2018

Along with digital literacy and fluency, here’s what they proposed here: Storytelling fluency : able to analyze and create a message that accounts for accordances of medium, audience diversity. We have to embrace storytelling across mediums. . This was by far one of my favorites. One Button Studio User. .

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Education Creativity Video Tools 56

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ). Source: Hyundai ).

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Film Marketing YouTube Advertising 48

prTini

JUNE 1, 2015

After all, sometimes it’s our job to be a “ know it all ” … in the nicest way possible, of course.) Who’s been in a meeting when someone declares the need for a viral video. Where can a slower approach enhance your storytelling? Ready to take on video? Here are some insights from my presentation to help you get started.

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Video Travel Viral Resources 28

Marketwired

MARCH 22, 2016

They’re meant to be a tool for business communication, not fine art or viral spectacles. In the goal to get noticed and be creative in the competitive PR industry, it can be easy to become distracted by judgments of “is this unique / shocking / outside-the-box enough to go viral?” While they can (and should!)

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Measurement Data Creativity Viral 100

NewsWhip

MAY 12, 2021

Of course, people loved it. If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things?

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Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Of course not, but to its credit, it’s one of the few major brands that consistently talks up its values and, when challenged, takes the steps to live up to them.

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Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. You can find all posts that reference Muck Rack here.

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Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized. Save time and money.

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Brand Branding Product Launch Guidelines 40

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. They’re not just headline retweeters.

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Viral How To Storytelling Facebook 112

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately? More on that soon.

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Storytelling Marketing Viral Energy 80

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. One of the best ways to do this is through storytelling. They’re shared.

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Social Media Crisis How To Crisis Management 133

Scott Public Relations

NOVEMBER 10, 2022

Of course not. That’s the kind of communication that goes viral. Yes, we know storytelling has been a communications mantra for some time. If in the course of my life and career, I’ve made any woman feel uncomfortable, it was absolutely unintentional. Sell out our ethics and values? Get some attitude and some sass.

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How To Insurance Insurance Ethics 52

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content.

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Media Journalism Content Marketing Education 99